Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The list recognises brands based on how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. […]
The animated adaptation of Julia Donaldson and Axel Scheffler’s celebrated picture book, The Scarecrows’ Wedding, was the most popular show on Christmas Day with 4.3 million viewers (excluding The King’s Christmas broadcast). The BBC’s December 25th line-up secured 9 out of the top ten most watched programmes across the day. Despite the schedule domination, viewing […]
Christmas without Wi-Fi would be a disaster for millions of households, with 37 per cent Brits saying the big day would be ‘catastrophic’ if they lost internet access, according to research from Virgin Media O2. This comes as Wi-Fi disruption is seen as a bigger threat to Christmas enjoyment than food or present related issues. […]
Channel 4 has revealed a snapshot of the nation’s viewing habits for 2025, in a roundup of facts that reveal how audiences spent their time in front of the screen – plus a look back on content highlights from the year. This year to date has seen the broadcaster achieve what it describes as “significant […]
US chat show host Jimmy Kimmel is to share a message with the UK in The Alternative Christmas Message airing on Channel 4 this Christmas Day. Kimmel has had an eventful year; the US chat show host was taken off the air in September following comments made in the wake of the murder of Charlie […]
Cannon and Ball, one of the most successful TV double acts of all time, are back on national TV this Christmas four decades after the last airing of their legendary comedy show. Classic TV channel That’s TV will be showing a special Christmas edition of The Cannon and Ball Show, not screened since it was […]
People streaming movies, TV shows and sporting fixtures illegally over the festive period could be unknowingly gifting fraudsters access to their personal finances, warns a cyber security expert. The alert comes following new BeStreamWise research, a cross-industry initiative which aims to raise awareness of the dangers of illegal streaming. The research reveals that 38 per […]
Dynamic Television has announced that ITVX has acquired the holiday event series Twelve Dates ‘til Christmas (6 x ’45) for exclusive streaming in the UK. All six episodes of the romantic comedy will debut on ITVX on December 22nd. Starring Mae Whitman, the series is based on the popular novel by Jenni Bayliss and follows Kate, a […]
The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]
Kevin the Carrot is celebrating a decade of fluent device success, with Aldi’s 2025 Christmas advert trilogy scoring an average of 5.5 Stars across its three part series with creative effectiveness platform System1. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score […]