Discovery has announced it will join the On Addressability initiative, along with other major media organisations and distribution partners Charter’s Spectrum Reach, Comcast Advertising and Cox Media, to unlock addressable advertising capabilities across the organisation’s suite of 18 US networks. The On Addressability initiative enables Discovery to offer advertisers dynamic ad insertion in both VoD […]

SCTE•ISBE Cable-Tec Expo 2020 will take place virtually from October 12th – 16th, marking the first all-digital presentation of the largest cable telecommunications and technology event in the Americas since its inception in 1983. Charter Communications, Comcast, Cox Communications and the SCTE Foundation have joined together as presenting sponsors to make Cable-Tec Expo 2020 free […]

Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph -an industry initiative and software platform designed to create a more secure way to use aggregated and anonymised data and share information. This joint venture is focused on ushering in a new way of using audience data for advanced […]