Advanced Television

Channel 4

Welsh opera film to premiere at Edinburgh International Film Festival

A genre-bending Welsh language opera film will premiere at the 78th Edinburgh International Film Festival on August 18th, ahead of its nationwide cinema release this autumn. Tanau’r Lloer /  Fires of the Moon, commissioned by S4C and Channel 4, is inspired by scenes from the novel Un Nos Ola Leuad (‘One Moonlit Night’) by Caradog Prichard – a modern literary classic first published […]

July 3, 2025

Channel 4 announces that Bella Ramsey will co-lead the cast of Maya

Channel 4 has announced that Bella Ramsey (The Last of Us, Time) will co-lead the cast of Maya, the 6×60’ drama written and created by BAFTA and International Emmy-nominated Daisy Haggard (Back To Life, Breeders). Starring alongside Ramsey, Haggard will also make her directorial debut and co-direct the original Two Brothers (The Tourist, Fleabag, Boat Story) […]

July 2, 2025

Genesis sponsors Channel 4 films

Channel 4 Sales has announced that Genesis, the Korean premium car brand with the luxury experience, will sponsor film programming across Channel 4. Starting immediately, this year long deal will incorporate sponsorship of film programming across linear and streaming. The sponsorship idents, created by Innocean, will be shown across Channel 4, E4, More4 and Film4 […]

July 1, 2025

Channel 4’s Served attracts 4.8m views since launch

Channel 4 has reported that its social-first Food & Drink channel, branded Served, has amassed almost 4.8 million views since debuting on TikTok, Instagram and YouTube Shorts in May. On the Served channel, creator chefs celebrate the diversity of UK food culture, offering quick, easy-to-achieve meals. One of the channel’s chefs, Verna Gao – who has […]

June 23, 2025

New Oobah Butler docs for Channel 4

Documentary filmmaker and writer, Oobah Butler, is returning to Channel 4 with two new documentaries: How I Made a Million in 90 Days and How to Trick Your Way onto the Property Ladder. Both documentaries, produced by Expectation, follow Butler’s characteristic maverick approach to real issues affecting young people today. How I Made a Million in […]

June 20, 2025

Sky, Channel 4, ITV announce joint advertising marketplace

Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming inventory through a single campaign for the first time. Designed to super charge the breadth of brands advertising on TV, the move will will bring […]

June 17, 2025

British Army sponsors C4’s UEFA European U21 coverage

The British Army will sponsor Channel 4’s coverage of the UEFA European Under-21 Championship 2025 which kicks off on June 11th. Running until the final on June 28th, the British Army will sponsor at least eight live games across linear and streaming on Channel 4 and 12 Group Stage games on 4Seven, as well as […]

June 9, 2025

Channel 4 launches equity network The Plug

A new equity-focused initiative, The Plug, has officially launched in partnership with Channel 4. The Plug is a networking group open to all ethnically diverse members of the creative, digital media and television industries. The network will provide mentoring sessions, networking events, and masterclass webinars with high-profile diverse leaders within the industry, platforming diverse thought […]

June 6, 2025

Channel 4 enhances BVoD ads with Adform

Adform, the media buying platform, has announced a partnership with Channel 4 to enhance programmatic access to Channel 4’s Broadcaster Video On Demand (BVoD) inventory. This empowers advertisers to deliver high-quality, data-driven video campaigns with greater transparency and control. As advertisers increasingly require accountable reporting and flexibility to optimise omnichannel performance, Channel 4 says it […]

June 2, 2025

Channel 4 reports record 1.8bn streaming views in 2024

Channel 4 has published its Annual Report for 2024, demonstrating “digital growth, creative impact and financial resilience” as the channel delivers its Fast Forward strategy. 2024 marked the final full year under CEO Alex Mahon, who has led the broadcaster through a major transformation to become the UK’s first public service streamer. Mahon, CEO, commented: […]

May 21, 2025