Channel 4’s late acquistion of the rights to show the US Open final proved to be a huge success, with a peak audience of 9.2 million tuning in to watch Emma Raducanu’s historic win. The broadcaster pulled off a last-minute deal to show the match, paying Amazon a seven-figure sum to put the streaming company’s […]

Tennis fans will be able to watch live coverage of the US Open tennis final on Channel 4 after the broadcaster secured a last-minute deal to share the broadcast with Amazon Prime Video. Viewers will be able to cheer on 18-year-old Emma Raducanu as she makes her first Grand Slam final appearance against Canadian Leylah […]

Channel 4 has published an independent EY report commissioned by the broadcaster to assess the potential implications of privatisation. It shows the impact a change to Channel 4’s ownership could have on both the UK’s economy and the broadcaster’s support for jobs across the whole of the UK in the next ten years. The report […]

Channel 4 is planning to launch its AVoD service internationally. Alex Mahon, Channel 4’s chief executive, confirmed the company is looking for more ways to grow its brand globally with the addition of a Channel 4 streaming service – akin to its existing UK platform, All 4. Speaking during a presentation during the opening of […]

Channel 4 has partnered with TikTok to create a Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games. The Hub features a comprehensive schedule of Paralympics content from Channel 4, created by its Leeds based 4Studio, especially for the TikTok community. Content will include behind the […]

Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand ‘A.D. Ad-Break’ takeover to demonstrate the importance of Audio Description (AD) – an additional commentary that verbally explains what’s happening on […]

Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]

The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]

Channel 4 has launched the Producers Performance Report which gives individual producers data on how their new programmes have performed on All 4 and the broadcaster’s linear channels. The tailored report also shares benchmarking information that is intended to provide key insight for producers wanting to enhance programmes streamed on All 4. Commissioned by Emma […]

Lydia Mossahebi is to take up a new leadership role in BBC Children’s & Education. Starting in September, Mossahebi will be head of the teams responsible for producing BBC Children’s & Education websites; games and app content; digital development; social media channels and designing promotional impact plans for key brands across digital platforms and linear […]