Advanced Television

Channel 4

C4 airs audio described ad-breaks

Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand ‘A.D. Ad-Break’ takeover to demonstrate the importance of Audio Description (AD) – an additional commentary that verbally explains what’s happening on […]

August 24, 2021

C4 launches real-time ad bidding on All 4

Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]

August 23, 2021

Forecast: 2020 Paralympics to break viewing records

The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]

August 20, 2021

Channel 4 to share streaming performance data

Channel 4 has launched the Producers Performance Report which gives individual producers data on how their new programmes have performed on All 4 and the broadcaster’s linear channels. The tailored report also shares benchmarking information that is intended to provide key insight for producers wanting to enhance programmes streamed on All 4. Commissioned by Emma […]

August 19, 2021

BBC Children’s names Mossahebi Head of Digital Media

Lydia Mossahebi is to take up a new leadership role in BBC Children’s & Education. Starting in September, Mossahebi will be head of the teams responsible for producing BBC Children’s & Education websites; games and app content; digital development; social media channels and designing promotional impact plans for key brands across digital platforms and linear […]

August 18, 2021

Freeview licences renewed for another decade

The UK government is extending the five national multiplex licences for the Digital Terrestrial Television (DTT) platform – better known as Freeview – until 2034. This will protect for the future the main way audiences currently enjoy a diverse range of digital TV channels for free. It will guarantee prime spectrum – the radio waves […]

August 17, 2021By Colin Mann

Boswood new Channel 4 Technology Director

UK commercial PSB Channel 4 has appointed Grace Boswood as its new Technology Director. Reporting to Jonathan Allan, Chief Operating Officer, Boswood  will play a vital role in aligning Channel 4’s technology investment with its Future4 strategy. She will lead on the delivery of new systems and partnerships, the integration of technology into all areas […]

August 10, 2021

ITN appoints Griffiths and Parrish

ITN Productions has made two new appointments strengthening its international and domestic factual businesses, it announced today. Mike Griffiths is joining as International Executive Producer and Claudine Parrish takes on the role of UK Factual Executive Producer. Ian Rumsey, ITNP’s Managing Director of Television, said: “The past year has seen us show great resilience and […]

July 29, 2021

McDonald, Odudu host Channel 4’s Black to Front day

Channel 4 has announced AJ Odudu and Sir Trevor McDonald will present shows as part of Black to Front, the diversity project airing this September. Across the day Channel 4 will broadcast programming fronted by Black talent and featuring Black contributors, to champion Black voices and stories, and the Black talent that make, shape and […]

July 22, 2021

Beyond Rights finds new homes for Love It or List It

Beyond Rights’ lifestyle format Love It or List It continues its expansion with new versions now underway in Finland and France. In addition, close to 1000 hours from the long-running franchise have been placed with broadcasters worldwide in the past few months. In Finland, Beyond Rights has licensed the format to Rabbit Films (Who Wants […]

July 19, 2021