Channel 4 has announced a partnership with 4Sales and ViewersLogic to provide advertisers with a new way to measure TV effectiveness and understand how their TV spend impacts hard business metrics like sales, footfall, app downloads, account openings and more. 4Sales and ViewersLogic have worked together to develop a new industry standard platform which unlocks […]
Yeti Television has announced a new senior hire with its appointment of Llinos Griffiths as Development Executive. In her new role as Development Executive, Griffiths will be a key driver in Yeti creating Welsh-made formats and showcasing them around the world. Griffiths brings a wealth of experience, having worked as Development Executive on a range of […]
Channel 4 today announced that it has appointed Miranda Higham as Director of Corporate Relations. In this newly created role, Miranda will be a member of the Executive Management Board and will report directly to Chief Executive Alex Mahon. Miranda will promote and protect the Channel 4 brand and will have overall leadership of Corporate […]
Alex Mahon, CEO at UK public service broadcaster Channel 4, has acknowledged that the change in leadership of the governing Conservative Party and arrival of a new Secretary of State with responsibility for the broadcast sector, may impact on the previously announced intention to privatise the service. “Where we are now is that the government […]
Channel 4 in-house creative agency, 4creative, has expanded its ranks with two new duos. Dan Warner and Andy Vasey join as a Creative Director team from AMV BBDO, and Stuart Gittings and Reuben Dangoor, formerly at BBC Creative, come in as a creative team. Both new creative teams will report into Deputy Executive Creative Director […]
Michelle Donelan, the UK’s new culture secretary, has said she will “re-examine the business case” for privatising Channel 4. Donelan’s predecessor Nadine Dorries set out plans to take the broadcaster out of public ownership, and now Donelan has told BBC that she was “making sure that we still agree with that decision”. Donelan said: “As […]
Channel 4 has acquired the eight-episode Hulu Original limited series Nine Perfect Strangers, which will launch on the channel on September 28th and be available for catch up viewing on All 4. Based on Liane Moriarty’s New York Times bestselling book, Nine Perfect Strangers is set at a boutique resort which promises healing and transformation […]
Members of Pact, the UK screen sector trade body representing and supporting independent production and distribution companies, have sent an open letter to the Conservative Leadership candidates, calling on them to reconsider the Government’s plans to privatise Channel 4. The letter to Liz Truss and Rishi Sunak has been signed by over 750 Pact members representing […]
Experience agency DIVE, part of Pearl & Dean, has partnered with Channel 4 to create a special experiential activation to get audiences excited for the new series of dating show Married at First Sight UK, which aired on August 29th on E4 and All 4. The activation, which is part of Channel 4’s wider marketing […]
Channel 4 has recommissioned crime-comedy caper The Curse for a second season. Written by the combined multi-BAFTA award-winning partnership of Tom Davis and director James De Frond (Murder in Successville, King Gary), along with Steve Stamp, Allan Mustafa, Hugo Chegwin (People Just Do Nothing) and Emer Kenny (Pramface). The series is produced by Shiny Button, […]