Channel 4 and fashion platform Vinted have partnered on a cross-platform branded partnership to date. The partnership, fronted by Hollyoaks’ actor Jorgie Porter, includes a new short form digital series created by Channel 4’s digital content outfit 4Studio for Channel 4’s YouTube channels – and a complementary TV ad campaign. Vinted has also returned as […]

Advertisers on Channel 4’s streaming service are set to take part in an experiment to see if fewer adverts from a single brand, broadcast in a less cluttered advertising environment, can deliver more effective and impactful campaigns. The trial will determine whether High Impact campaigns, delivering a lower frequency of adverts, can deliver more cut […]

Britain’s biggest broadcasters will get new privileges and freedoms to make more hit shows and better compete with global streaming giants under new draft legislation. The government claims the draft Media Bill will enable public service broadcasters (PSBs) – the BBC, ITV, Channel 4, Channel 5, STV and S4C – to unleash their potential to […]

Channel 4.0, UK commercial broadcaster Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified. This commercial partnership deal is the first for Channel 4.0 and […]

Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side platforms. The programmatic innovation gives advertisers the ability to automate fully the delivery of digital campaigns to attentive All 4 viewers […]

BT and Digital 3&4 (D3&4) have confirmed that ITV and Channel 4’s terrestrial Freeview channels have moved to cloud-based processing, describing it as a major step forward for the television industry. The multi-million-pound contract between BT and D3&4 (a joint venture company established by ITV and Channel 4) has seen BT switch on start-to-finish cloud […]

ITV has announced that Alex Pumfrey is to join the company as Director of Strategic Partnerships to shape and deliver ITV’s partnership strategy. Reporting to Martin Goswami, Group Strategic Partnerships and Distribution Director, Pumfrey will develop ITV’s relationships across national media players (such as BBC, BT, Sky and Virgin Media) and international tech players (such […]

The UK House of Commons Scottish Affairs Committee has called for action from the UK Government and public service broadcasters to enable more Scots to watch major sporting events for free. In its report examining ‘Public broadcasting in Scotland’, the Committee sets out how public service broadcasters are often ‘priced out’ of being able to show sporting […]

The world’s most famous dog show returns to television screens with more than 16 hours of coverage on Channel 4 and More4. Clare Balding will return this year with presenters Sophie Morgan, who made her Crufts debut in 2022, and Radzi Chinyanganya. Also returning is veterinary professional Dr Paul Manktelow, and famed dog trainer Ashleigh […]