Advanced Television

Channel 4

Benenden Health, Channel 4 renew partnership

Not-for-profit, affordable healthcare provider Benenden Health and Channel 4 have partnered for a second time with a mission to improve the nation’s health, encouraging families and friends to check in on their physical and mental health in a series of TV adverts. The campaign is supported by Channel 4 talent including AJ Odudu, who highlights the importance […]

January 4, 2024

Taskmaster’s Champion of Champions tournament on Channel 4

In the aftermath of a festive celebrity Taskmaster’s New Year Treat special, the time has come for host Greg Davies to beckon previous winners of seasons 11 to 15 to return to the scene of their triumph and battle once more in a brand-new Champion of Champions tournament, adjudicated by the PA of PAs, Little […]

January 3, 2024

Channel 4 streaming viewing up 24%

Channel 4 has unveiled its 20 most streamed episodes and top series of 2023, in a year that has seen a 24 per cent increase in streaming minutes, and over 53.5 billion viewer minutes consumed on the streaming platform overall. A journey into the world of baking excellence tops the list, with Episode 1 from […]

December 21, 2023

Stephen Fry to deliver C4’s Alternative Christmas Message

Self-declared atheist and humanist Stephen Fry will deliver the 2023 Alternative Christmas Message with an plea for everyone to recognise and call out antisemitism for the racism it is. Moved to speak following the alarming rise of antisemitism in the UK following the October 7th Hamas attacks and the subsequent response from Israel, Fry reveals […]

December 18, 2023

Channel 4 cat-dedicated ad break for Mog’s Christmas

On December 24th, Channel 4 will debut its latest creative sales innovation, partnering with four brands to keep viewers entertained in a cat-themed ad break ahead of its broadcast of Mog’s Christmas. A special animated adaptation of Judith Kerr’s much-loved classic children’s book, Mog’s Christmas will air on Channel 4 at 7.45pm on Christmas Eve. […]

December 15, 2023

Tesco Whoosh sponsors Channel 4 comedy strand

Channel 4 Sales has secured Tesco Whoosh as the new sponsor of its ‘Channel 4 Comedy’ strand of programming. The deal marks the first time Channel 4 has included YouTube inventory as part of a sponsorship and a first foray into TV sponsorship for Tesco Whoosh – the grocery retailer’s own delivery service. Commencing from […]

December 14, 2023

Channel 4 app launches on Sky Q

The Channel 4 app is now live on Sky Q, completing its availability across Sky’s TV platforms. The app allows viewers to seamlessly access Channel 4 streaming content, complementing Sky Q’s existing Channel 4 on-demand offering. Across the new Channel 4 app and Sky Q’s existing Channel 4 on-demand offering, Sky viewers will be able to […]

December 12, 2023

Channel 4 rolling out new streaming ad formats

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]

December 11, 2023

Studio Lambert makes senior promotions

Production company Studio Lambert has promoted three members of its senior team as the company continues its growth in large scale unscripted shows and drama series. Tim Harcourt, who has been creative director since 2014, becomes chief creative officer.  Harcourt has led the company’s unscripted programming for nearly a decade and been responsible for many […]

December 11, 2023

Channel 4 Married at First Sight FAST channel

Channel 4 is launching MAFS Live – a dedicated FAST channel offering Married at First Sight UK fans the chance to watch back-to-back episodes from Seasons 6 to 8 around the clock.  MAFS Live will make its debut on the Channel 4 streaming platform on December 7th, becoming Channel 4’s first Free Ad-Supported Television (FAST) […]

December 7, 2023