Industry assumptions around consumers’ social grade and class could be among the last remaining acceptable stereotypes in the media industry, according to Mirror on Class and Social Grade – the latest phase in Channel 4’s Mirror on the Industry series, which tracks the diversity and inclusivity of advertising. The report, commissioned by Channel 4 and […]
Channel 4 is planning a round of job cuts as the UK broadcaster shifts its focus to streaming. Up to 200 job cuts are expected, with an official announcement due later this quarter. In an internal email sent to staff, CEO Alex Mahon said: “What we are doing now is accelerating our existing plans to […]
Not-for-profit, affordable healthcare provider Benenden Health and Channel 4 have partnered for a second time with a mission to improve the nation’s health, encouraging families and friends to check in on their physical and mental health in a series of TV adverts. The campaign is supported by Channel 4 talent including AJ Odudu, who highlights the importance […]
In the aftermath of a festive celebrity Taskmaster’s New Year Treat special, the time has come for host Greg Davies to beckon previous winners of seasons 11 to 15 to return to the scene of their triumph and battle once more in a brand-new Champion of Champions tournament, adjudicated by the PA of PAs, Little […]
Channel 4 has unveiled its 20 most streamed episodes and top series of 2023, in a year that has seen a 24 per cent increase in streaming minutes, and over 53.5 billion viewer minutes consumed on the streaming platform overall. A journey into the world of baking excellence tops the list, with Episode 1 from […]
Self-declared atheist and humanist Stephen Fry will deliver the 2023 Alternative Christmas Message with an plea for everyone to recognise and call out antisemitism for the racism it is. Moved to speak following the alarming rise of antisemitism in the UK following the October 7th Hamas attacks and the subsequent response from Israel, Fry reveals […]
On December 24th, Channel 4 will debut its latest creative sales innovation, partnering with four brands to keep viewers entertained in a cat-themed ad break ahead of its broadcast of Mog’s Christmas. A special animated adaptation of Judith Kerr’s much-loved classic children’s book, Mog’s Christmas will air on Channel 4 at 7.45pm on Christmas Eve. […]
Channel 4 Sales has secured Tesco Whoosh as the new sponsor of its ‘Channel 4 Comedy’ strand of programming. The deal marks the first time Channel 4 has included YouTube inventory as part of a sponsorship and a first foray into TV sponsorship for Tesco Whoosh – the grocery retailer’s own delivery service. Commencing from […]
The Channel 4 app is now live on Sky Q, completing its availability across Sky’s TV platforms. The app allows viewers to seamlessly access Channel 4 streaming content, complementing Sky Q’s existing Channel 4 on-demand offering. Across the new Channel 4 app and Sky Q’s existing Channel 4 on-demand offering, Sky viewers will be able to […]
Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]