Following growth in customer acquisition over the last few years, iD Mobile (subsidiary of Currys PLC) is looking to make further strides in the highly competitive Mobile market by reaching new audiences at scale via a newly agreed partnership with Channel 4 Sales. As of May 1st, iD Mobile will be sponsoring ‘E4 Bright Entertainment’, […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed the launch of its new streaming service Freely. Backed by PSBs BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in stores and online. Its backers suggest […]
The Royal Television Society in Northern Ireland (RTS NI) in partnership with BBC Northern Ireland, Northern Ireland Screen and Channel 4 has launched its 2024 Awards for the local creative industries with seven new award categories this year. The new categories for 2024 are: Actor (Female); Actor (Male); Writer; Breakthrough Award On-Screen and Breakthrough Award […]
Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]
Channel 4 Sales has secured car manufacturer Alfa Romeo as the brand partner for Film4’s 9pm film slot. The deal with Alfa Romeo will run for a period of 12-months, starting from April 14th. Brokered by Starcom, the partnership enables Alfa Romeo to have a consistent presence across 365 films a year, aligning with Film4’s […]
Glasgow-based, Channel 4-backed indie Freedom Scripted is adapting Engleby, the cult 2007 novel by bestselling author Sebastian Faulks. Set between London and Cambridge, the six-part drama is a quintessential British murder mystery meets acute psychological character study, with a healthy dose of dark wit. The series follows enigmatic outsider Mike Engleby as he graduates from 1970s campus […]
Mixing a highly personal and revealing documentary with scripted comedy moments, Channel 4 has commissioned a new genre-busting programme with Joe Tracini about living with Borderline Personality Disorder (BPD) Ten years ago, Tracini, former Hollyoaks actor turned viral sensation, was diagnosed with Borderline Personality Disorder, a condition that around 2 per cent of the country […]
Channel 4’s Chief Content Officer Ian Katz has announced the appointments of three key roles in his senior commissioning team. Each of the Heads of Department will be tasked to deliver against the broadcaster’s recently announced Fast Forward strategy. The strategy, announced by the publicly owned broadcaster in January, aims to reshape the organisation as […]
Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The new sponsorship highlights the power of connecting over a mutual passion for TV and film, particularly […]
Channel 4 has launched its first equity strategy, ‘Equity by Design’, a framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy details how Channel 4 will work to ensure there is equity in experience by improving how diversity and inclusion is built into decision-making. […]