Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The new sponsorship highlights the power of connecting over a mutual passion for TV and film, particularly […]
Channel 4 has launched its first equity strategy, ‘Equity by Design’, a framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy details how Channel 4 will work to ensure there is equity in experience by improving how diversity and inclusion is built into decision-making. […]
The Creative Cities Convention has unveiled more speakers and panels for its April 2024 event, featuring Keynote Thangam Debbonaire, MP for Bristol West & Shadow Secretary of State for Culture, Media & Sport. hangam, who will give insights into her plans for the screen sector outside London at a challenging time for the industry. Kate […]
UK PSB Channel 4 is launching ‘Untapped’, which it describes as a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by research which shows that founders securing significant investment historically fall […]
Witbe, the specialist in test automation and monitoring technology for video service providers, has announced a new customer in Channel 4 Television Corporation — owner and operator of one of the UK’s biggest free streaming service and a number of television channels including E4, More4, Film4, and 4seven. Channel 4 is utilising Witbe’s technology to […]
Alex Horne has ticked off everything on his to-do list: Greg Davies’ suit has been washed, pressed and kissed; his throne has been re-sprung according to strict specifications, and that iconic golden trophy has been carefully polished with a fine-bristled toothbrush. Everything is ready for a brand-new season of the award winning and international hit […]
Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data. At a time when the media industry is faced […]
Channel 4 has announced the appointment of Lucy Thomas as Chief Financial Officer. In this newly created Executive role, reporting directly to Chief Executive Alex Mahon, Thomas will lead finance across the organisation. She will act as a business partner to the Chief Executive and Executive team, identifying commercial and strategic opportunities and supporting the […]
Channel 4 is switching up the schedule of its flagship soap, Hollyoaks, with a new episode strategy built around evolving viewing habits. From September 2024, the new, data-led drop pattern will see the soap move from five new episodes per week to three on streaming, E4 and YouTube. Channel 4 says that research has “identified […]
Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An […]