Advanced Television

Channel 4

The Change coming to BritBox

Season one of the Channel 4 BAFTA-nominated comedy, The Change, produced by Expectation, will be streaming on BritBox International from August 1st. The comedy, which is created, written by, and stars the stand-up comedian, actor and writer Bridget Christie, follows Linda, who is convinced she’s got early onset dementia but is informed by her doctor […]

July 12, 2024

Creative Access appoints Rodrigues as CEO

Creative Access has appointed ex-Channel 4 Diversity Lead, Mel Rodrigues, as its new Chief Executive.   Rodrigues will take over the role in September from outgoing CEO, Bibi Hilton, who is returning to a role in the comms sector. She will report to Creative Access founder and Executive Chair, Josie Dobrin OBE, and work in […]

July 11, 2024

Channel 4, Ever Clean renew partnership

Channel 4 Sales, the social content partner for brands, is teaming up with cat litter brand Ever Clean to deliver a second season of digital-first series, Existential World of Cats, that aims to help cat-owners understand their pets. From now until July 29th, the series will feature across Channel 4’s Instagram, TikTok, YouTube and Facebook […]

July 5, 2024

Channel 4 Ventures invests in Fy!

Channel 4’s consumer investment arm, Channel 4 Ventures, has secured a £3 million (€3.54m) investment into Fy!, an AI powered home and living marketplace. The media-for-equity deal will enable Fy!, which recently acquired independent boutique marketplace Trouva, to tap into audiences for popular Channel 4 home improvement shows such as Grand Designs. By using the […]

July 4, 2024

Pernod Ricard UK sponsors E4’s prime entertainment

Channel 4 Sales has secured Pernod Ricard UK as sponsor of E4’s prime entertainment strand. The creative will be present across E4 and Channel 4 streaming and demonstrates Channel 4’s unique capability for brands to tap into the younger skewing audience with 3.6 per cent of viewing to E4 coming from 18-24s compared with the […]

July 3, 2024

Jackson named Channel 4’s Chief Marketing Officer

Channel 4 has appointed Katie Jackson as the organisation’s new Chief Marketing Officer. She will lead marketing and brand strategy across Channel 4 and will play a key role in its ambitious Fast Forward strategy, accelerating its transformation into an agile and genuinely digital-first public service streamer. Jackson will have oversight for elevating the organisation’s […]

July 2, 2024

Channel 4 rebrands as Channel 4th in election campaign

Channel 4 is launching a campaign to encourage people to vote in the General Election, rebranding as Channel 4th in reference to the July 4th polling date. Developed by Channel 4’s in-house creative agency, 4creative, the campaign sees the on-air channel graphic (the bug), Channel 4 idents and continuity slides become 4th between July 1st […]

July 1, 2024

Channel 4 grows streaming and linear audiences in H1

BARB data shows Channel 4 is the only major UK broadcaster to grow overall viewing across streaming and linear in 2024. In addition, across the first half of the year, Channel 4’s streaming audience has grown faster than any of the major streaming-only platforms (Netflix, Prime Video, Disney+), with a 32 per cent year on […]

June 24, 2024

Harris named Expectation Head of Development for Factual

Expectation has hired Sarah Harris as its new Head of Development for Factual and Factual Drama. Harris will be joining Expectation from Sandpaper Films where she worked as Head of Development and oversaw projects including the recently-announced feature documentary Doom Scroll: Andrew Tate & The Dark Side of the Internet for Sky Documentaries, as well as […]

June 24, 2024

Channel 4 Ventures teams with Vinterior

Channel 4’s consumer investment arm, Channel 4 Ventures, has secured a £3 million (€3.5m) investment into Vinterior, the European second-hand furniture marketplace. The media for equity deal will enable the home marketplace to tap into audiences for popular Channel 4 shows featuring home improvement such as Grand Designs. The deal also enhances Channel 4 Ventures’ […]

June 12, 2024