Advanced Television

Caretta Research

Research: Low studio utilisation fuels demand for dynamic media operations

Broadcasters’ studio infrastructure is only used to make TV shows for a small proportion of the time available: one European public service broadcaster estimated its studio utilisation at less than 10 per cent. This is the reality uncovered in a report from Caretta Research which explores the accelerating shift towards software-defined workflows running on commodity […]

August 28, 2025

Report: Broadcast and streaming revenues converge

Global data from Caretta Research highlights a stark reality for the broadcasting industry: broadcast and pay-TV are expected to lose $42 billion (€35.4bn) in revenue, while streaming is expected to grow by $93 billion (41 per cent) by the end of the decade. At the same time, traditional TV household penetration is in decline, and […]

July 29, 2025

Research: Super aggregation key to MVPDs

MVPDs must evolve into ‘super aggregators’ and forge strategic partnerships with historic competitors in order to defend their incumbent positions in the next decade of streaming, according to a white paper by Caretta Research. In How to be a Pay-TV market leader by 2030, the Caretta team cites the need for MVPDs to embrace “coopetition” […]

September 21, 2023

Research: Strong recovery for B&M tech

IABM, the international trade association for Broadcast and Media technology suppliers and analysis and research company Caretta Research have released the first detailed sizing of the Broadcast and Media (B&M) technology market. Caretta Research has evaluated the industry market size based on a review of the revenues and offering of around 1,000 vendors in the […]

April 17, 2023

Report: Drivers behind STB OS decisions

Set Top Box (STB) Operating System (OS) selection, design and deployment, is being impacted by the increasing importance of streaming, intensifying market competition and rising consumer desire for a better user experience, according to a report. Independently researched and produced by Caretta Research and sponsored by connected TV technology experts iWedia, part of the ZEGi […]

January 24, 2023

IABM, Caretta Research partnership

IABM, the international trade association for broadcast and media technology, has announced a data partnership with Caretta Research, a specialist market analysis and research company. Caretta Research becomes the exclusive provider of broadcast and media technology market sizing data to IABM. Having worked with IABM in defining the BaM Content Chain segmentation, Caretta already has […]

December 1, 2022

Research: Honest claims most valued by media tech buyers

Broadcast and media technology buying decisions are being driven by a search for vendors who are honest and open, according to the findings of research commissioned by specialist PR and marketing company Bubble Agency. The research reveals that buyers prioritise products meeting today’s needs from vendors they can trust, a factor which translates into a […]

September 16, 2022