Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas feel-good factor. Cadbury’s Secret Santa ad topped this year’s selection, performing especially well on brand difference and meaningfulness, showing that re-using ideas can pay dividends. There was […]

Cadbury’s Secret Santa campaign has beaten rivals to be crowned the most effective Christmas ad this year, according to analysis by Kantar. Based on feedback from over 3,750 consumers and facial recognition technology to assess people’s emotional responses, Cadbury took the coveted top spot with a campaign that focused on the true meaning of Christmas […]