PubMatic and BrightLine have announced a new partnership that brings interactive and addressable CTV ad formats to PubMatic’s unified programmatic platform, giving advertisers the ability to connect engagement to verified purchase outcomes at scale. “This is not just interactive TV. It is interactive TV as a performance channel,” said Nicole Scaglione, VP of CTV, PubMatic. […]
BrightLine, a specialist in shoppable CTV advertising experiences, has announced the launch of StreamLine, the self-service, automated tool for clients to design, build, and publish interactive and dynamic ad experiences across all leading streaming platforms. StreamLine is the first of several new, automated self-service tools BrightLine will be launching throughout 2024 to make interactive and […]
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the US and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have […]
DISH Media has announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on Sling TV in the US. The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer’s specific location), are now available on Sling. […]
Brightline, a train operator in Florida, is installing SpaceX’s Starlink broadband by satellite service on 10 of its trains. The services connect major cities throughout the US state. The announcement comes following Starlink gaining regulatory approval to deliver its signals to moving vehicles. The ‘free’ service is initially available on five trains serving Miami and […]
Advanced television ecosystem player BrightLine has unveiled OTT Accelerator, the next generation of its CTV ad solutions suite.Brightline clients represent most of the streaming industry: A&E Networks, AMC Networks, NBC Universal, Disney, Warner Bros Discovery, Fox Corp, The CW and leading OTT platforms, including Roku, Samsung, Apple, Amazon, Microsoft Xbox and Sony PlayStation. Brightline work […]
Warner Bros Discovery will launch two new streaming advertising products with the connected TV technology company, BrightLine. The new advanced advertising products, Click-to-Contact and Viewer’s Choice, will be available on discovery+ beginning in Q4 2022 and will be offered to clients in the 2022-23 Upfront season. “By offering more advanced advertising options to our partners, […]
Michael Bologna has joined data-powered CTV ad experience firm BrightLine in the new position of Chief Accelerator, it was announced today by co-founders Jacqueline Corbelli and Rob Aksman. Embedded with major media clients such as Disney, NBCU, Discovery Networks, Fox, and Seven West Media in Australia, BrightLine delivers connected TV ad experiences for 72 of […]
Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]