More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:

Netflix has rolled out Downloads For You, a new feature that automatically downloads recommended shows or movies to a user’s mobile device based on their personal taste. In a blog post, Patrick Flemming, Director of Product Innovation at Netflix, explained: “Three years ago, we introduced Smart Downloads so you can find the next episode of […]

A record 82 million households around the world watched Netflix original series Bridgerton in its first 28 days. Netflix reported that the period drama has made the top 10 in every country except Japan – hitting number one in 83 countries including the US, UK, Brazil, France, India and South Africa. The success of the […]