Analysis from creative effectiveness platform System1 reveals that David Beckham and Lionel Messi are far less prominent in World Cup advertising than online conversation suggests. Beckham appeared in 10 per cent of global World Cup ads, while Messi featured in 8 per cent. Some commentators questioned whether repeated appearances risked promoting the footballers’ personal brands […]
Advertisers are bringing the laughs to win over audiences with their gameday spots as Super Bowl LVIII approaches on February 11th. According to data from System1, The Creative Effectiveness Platform, Michelob ULTRA, Hellmann’s and T-Mobile currently rank as the public’s favourite (and thus most effective) big game ads. System1’s Test Your Ad platform tests consumers’ […]
Kantar, the evidence-based insights and consulting company, has released findings about the impact of the Beckham documentary on Netflix. The candid series about the life of retired footballer and global icon David Beckham was released on the streaming service in early October. Kantar Entertainment on Demand reveals that over 1.5 million British households have viewed […]
Netflix’s new limited series All the Light We Cannot See, from director/executive producer Shawn Levy and screenwriter Steven Knight, debuted atop its English TV List with 9.8 million views reaching the Top 10 in 82 countries in the week commencing October 30th. Based on the Pulitzer Prize-winning novel by Anthony Doerr, the title also returned […]
Bill Burr’s directorial debut, the comedy Old Dads, topped Netflix’s English Films List for the second week in a row with 16.3 million views in the week commencing October 23rd, taking its total views to 29.6 million in just ten days. Fans were sold on Pain Hustlers, sending the new film which stars Emily Blunt […]
Old Dads, Bill Burr’s directorial debut in which he stars alongside Bobby Cannavale and Bokeem Woodbine, debuted atop Netflix’s English Films List with 13.3 million views, making it the most viewed title of the week commencing October 16th. The Devil on Trial, the new documentary revisiting the only demonic possession ever to be taken to […]
Netflix has announced that it is raising the price of some of its subscription plans in the UK. The streaming service said the price of its basic, ad-free subscription would rise from £6.99 a month to £7.99, while its premium subscription would rise from £15.99 to £17.99. Subscription prices will also rise in the US […]
BAFTA has announced the winners of the BAFTA Television Awards with P&O Cruises 2023 at a star-studded ceremony in London. Celebrating the very best of television in 2022, the ceremony was hosted by Rob Beckett and Romesh Ranganathan and broadcast on BBC One and iPlayer, with further coveage on BAFTA social channels. Kate Winslet won […]
Guild, a new global eSports business headquartered in London and co-owned by David Beckham, has announced its global launch amid a booming global eSports market. Guild is developing a talent pipeline in the UK based on the traditional academy model, which will see the most able players coached and nurtured by industry leaders in order […]