Following the rise of subscription bundling in 2024, a peer report from Bango reveals a clear consensus among some of the leading subscription brands — telcos are the ideal partners to lead the bundling market opportunity. One of the 20 key insights from the Bango report, Super Bundling: Inside secrets, is that senior executives at […]
Crunchyroll has entered into an agreement with Bango to further grow its international subscriber base through bundling partnerships with telcos and other third parties. Crunchyroll offers a dedicated anime streaming library with over 25,000 hours of content. With new titles arriving every season, it remains the go-to destination for anime fans everywhere, and currently boasts […]
More than a third (34 per cent) of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers — a growing trend of bundling that is already significantly higher than in the US (20 per cent), Latin America (21 per cent) or even Europe (30 per cent). In Japan, nearly […]
One in three Americans now pay for a subscription they never use and 35 per cent have lost track of how much they spend on subscriptions each month. According to a report from Bango, this makes American subscribers the most likely to lose track of their spending, compared with Europeans (28 per cent) and those […]
Bango has announced an agreement with Disney to expand the reach of the Disney+ subscriber base through select consumer offers with telecom operators and other service providers via its product the Digital Vending Machine (DVM). Through the agreement with Bango, Disney+ will be available in select markets to sell with mobile phone and broadband plans, […]
Bango has announced a partnership with Uber, to expand the reach of its membership programme, Uber One, by enabling bundling and Super Bundling partnerships around the world. Launching first in the US, Uber One will be available to bundle with mobile phone and broadband plans, and as an add-on through the Digital Vending Machine (DVM) […]
Despite high cost of living concerns, UK subscribers are now spending £696 (€826) on subscription apps and services every year — on top of standard bills such as TV, phone and broadband. Furthermore, one in eight are paying more than £100 a month for their subscriptions, amounting to £1,200 per year. This is according to […]
One in four American subscribers (29 per cent) will sign up to a new streaming service to watch the Olympic Games this July. For those who already pay for at least one ‘SportsVoD’ streaming platform, this figure jumps to a massive 66 per cent. That’s according to the latest research from subscription Super Bundling provider […]
Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36 per cent) to upgrade their services. But it’s a risky game […]
Bango research reveals subscription leaders are betting on cross-industry bundling as the future for their fast-growing industry. The research highlights a focus on ‘Super Bundling’ — a model that provides integrated management of subscriptions through a centralised content hub, delivered through aggregators like telcos. With data from over 100 executives across leading music, video, and […]