As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for watching ads to save money, according to the results of Hub Entertainment Research’s TV Advertising: Fact vs Fiction survey, which suggests that the trend of consumers opting for ads is not abating. Most viewers […]
Research firm Parks Associates’ latest update of its Streaming Video Tracker reveals that just 5 per cent of US Internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services. However, the average annualised industry churn rate for streaming services is 50 per cent meaning many streaming […]
The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown two per cent yearly over the past four years, excluding currency effects (fixed to 2019). If this growth rate remains, the market will surpass €10 billion in 2024, forecasts Mediavision. The Nordic video […]
Despite reaching a value exceeding €8 billion in 2023, the TV market in Italy faces a future clouded by uncertainty due to inflation and signs of crisis within the streaming industry. This prediction comes from Rome-based ITmedia Consulting in its report The Television Market in Italy: 2023-2025. While the TV market technically grew by 1.5 […]
MiQ, a programmatic media partner for marketers and agencies, has released its latest UK Advanced TV Report which looks at the evolving TV landscape and where the biggest opportunities are behind the screens. Using 1,200 consumer insights, the report dives into TV viewing habits and marketing trends in the UK and why it is crucial […]
Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]
Tubi, Fox Corporation’s AVoD service, has announced that David Salmon has been appointed Executive Vice President and Managing Director, International. Salmon is based in the UK and will report to Anjali Sud, CEO of Tubi. “Tubi has now led the US market as the #1 AVoD player for 6 months, and we believe our unique […]
Samsung Electronics America has unveiled a slew of new titles, channels and product features coming to Samsung TV Plus, the TV manufacturer’s FAST/AVoD service reaching 24 countries and 535 million devices globally across TV and mobile. Launched in 2015 as one of the first FAST services, Samsung TV Plus has surpassed more than 300 channels […]
AudienceXpress, FreeWheel’s video sales house, has announced the findings from the fourth iteration of its Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It uncovered significant optimism for Advanced TV, especially regarding AVoD and FAST budgets. The […]
Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]