MiQ, a programmatic media partner for marketers and agencies, has released its latest UK Advanced TV Report which looks at the evolving TV landscape and where the biggest opportunities are behind the screens. Using 1,200 consumer insights, the report dives into TV viewing habits and marketing trends in the UK and why it is crucial […]
Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]
Tubi, Fox Corporation’s AVoD service, has announced that David Salmon has been appointed Executive Vice President and Managing Director, International. Salmon is based in the UK and will report to Anjali Sud, CEO of Tubi. “Tubi has now led the US market as the #1 AVoD player for 6 months, and we believe our unique […]
Samsung Electronics America has unveiled a slew of new titles, channels and product features coming to Samsung TV Plus, the TV manufacturer’s FAST/AVoD service reaching 24 countries and 535 million devices globally across TV and mobile. Launched in 2015 as one of the first FAST services, Samsung TV Plus has surpassed more than 300 channels […]
AudienceXpress, FreeWheel’s video sales house, has announced the findings from the fourth iteration of its Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It uncovered significant optimism for Advanced TV, especially regarding AVoD and FAST budgets. The […]
Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]
LG Ad Solutions has released the findings of its 2023 streaming report The Big Shift: United Kingdom Wave II, which found that UK consumers are increasingly shifting away from linear TV, with 25 per cent of those surveyed saying they are watching less linear television than a year ago. In its place, ad-supported streaming services […]
Kantar Media, a specialist in audience measurement, today launches its annual Media Trends and Predictions report, providing predictions for 2024 and beyond, based on the market insights it has developed for clients around the world. In exploring the forces shaping the media landscape, Kantar Media’s experts predict that macroeconomic factors and changing viewing habits will […]
Following a decade of cord-cutting, that has seen pay-TV subscribers churning to paid online video services, Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video. Omdia is tracking several market developments that are driving this pay-to-free (P2F) trend globally. The clampdown […]
Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]