The last quarter has witnessed a multiplication of distribution partnerships, content releases, and major announcements when it comes to the AVoD landscape, reports Dataxis. While Disney revealed last month the release date of Disney+ future ad-supported tier – on December 8th, starting at $7.99 in the US – Netflix finally announced the launch of its […]
Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]
Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a Connected TV (CTV) content distribution agreement with VIDAA, the provider of a leading smart TV operating system and content platform preinstalled on Hisense TVs and other smart TVs. The partnership, leveraging Amagi’s Content Plus marketplace, gives VIDAA users in […]
Amazon Freevee has unveiled a first look at its new series High School, an eight-episode coming-of-age drama based on the New York Times best-selling memoir of the same name from Canadian music artists Tegan and Sara. The first four episodes of High School will premiere on October 14th, with new episodes available every Friday exclusively […]
Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]
Disney+ will introduce its ad-supported subscription offering in the US on December 8th. With the launch, a new slate of subscription plans will be made available across Disney+, Hulu, ESPN+ and the Disney Bundle. “With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing […]
Chicken Soup for the Soul Entertainment has completed the acquisition of Redbox Entertainment – a deal first reported in May – creating a content and distribution offering targeting value-conscious consumers in the US. The combined companies now offer AVoD services, over 145 free ad-supported streaming television (FAST) channels, TVoD, and a network of over 36,000 […]
Video content budgets across India, Korea and Southeast Asia climbed 21 per cent in 2021 to reach $10.4 billion (€10.2bn) and are forecast to grow 15 per cent to $12.0 billion in 2022, according to the latest edition of Asia Video Content Dynamics from analyst firm Media Partners Asia (MPA). This report tracks video content consumption, […]
The emergence of the streaming era has led to a transformative shift in media and entertainment. As consumers continue to shift from linear to streaming, it’s important to better understand how they are choosing to view content and what ad experiences they find worthwhile, especially as ad-supported video-on-demand (AVoD) viewership in the US surges. Moreover, […]