LG Ad Solutions has released the findings of its 2023 streaming report The Big Shift: United Kingdom Wave II, which found that UK consumers are increasingly shifting away from linear TV, with 25 per cent of those surveyed saying they are watching less linear television than a year ago. In its place, ad-supported streaming services […]
Kantar Media, a specialist in audience measurement, today launches its annual Media Trends and Predictions report, providing predictions for 2024 and beyond, based on the market insights it has developed for clients around the world. In exploring the forces shaping the media landscape, Kantar Media’s experts predict that macroeconomic factors and changing viewing habits will […]
Following a decade of cord-cutting, that has seen pay-TV subscribers churning to paid online video services, Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video. Omdia is tracking several market developments that are driving this pay-to-free (P2F) trend globally. The clampdown […]
Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]
Audience data and omniscreen measurement technology provider Samba TV has released its Guide to Targeting Millennials study results as part of a survey conducted with global research firm HarrisX. The report, focused on the millennial demographic that covers over 72 million US adults with more than $2.5 trillion in spending power, unveils key insights on […]
Production studio, rights business and channel operator, Blue Ant Media, has expanded its partnership with Samsung TV Plus, Samsung’s FAST and AVoD service, as part of a deal that includes the launch of three streaming channels in multiple territories as well as hundreds of hours of content from Blue Ant Media’s international distribution arm. Blue […]
Forty per cent of US adults that watch free TV streaming services such as YouTube, Pluto TV and Amazon Freevee reported an increase in time spent viewing the services compared with last year, two-thirds of which consequently decreased the time they watch other TV services, according to research from Aluma Insights, the CTV research firm. […]
In recent years, Over-The-Top (OTT) TV streaming platforms have taken the world by storm – from streaming services to gaming sites, these platforms have revolutionised the way we consume content and entertainment. But OTT isn’t just changing the way we absorb media, it’s also transforming the business landscape. With the current number of digital streaming […]
FilmRise, the film and television studio and streaming network, is expanding its content offering available on Samsung TV Plus to include additional FAST/AVoD channels in the US and Canada. The deal includes over 600 hours of new programming including 19 TV series and over 120 films. The additional programming brings the total content from FilmRise […]
AVoD revenues for TV series and movies will reach $69 billion (€64.7m) by 2029, up by $30 billion from $39 billion in 2023, according to forecasts from Digital TV Research. The US will contribute 31 per cent to the 2029 AVoD total; down from 40 per cent in 2023 – showing that other countries are […]