Attain, a source of live permissioned purchase data helping brands connect media to real sales outcomes, has announced an expanded integration with Yahoo DSP that enables direct activation of Attain’s real time, purchase-based audiences within Yahoo DSP. Through a new API-based workflow, Attain segments are now natively discoverable and targetable in Yahoo DSP, eliminating the […]
Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, has announced a partnership with Samba TV, the specialist in AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift […]
Attain, a commerce data platform that powers real-time purchase measurement and outcome signals for brands, has announced a partnership with Magnite, the independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data. The capabilities are initially launching to clients leveraging Magnite’s ClearLine offering, a self-service solution that […]