Data: $53m spent on Oscar ‘For Your Consideration’ ads
During Oscar season, it’s not uncommon for studios to spend millions of dollars promoting their films in hopes to influence Academy Award voters. This calculated campaigning goes well beyond traditional advertising methods including throwing swanky events, grassroots regional and out-of-home investments, known as ‘For Your Consideration’ (FCU) campaigns. MediaRadar reviewed ad spend for the Academy […]








