Wurl, a specialist in the streaming TV industry, has appointed Dave Bernath as Chief Executive Officer. He succeeds Ron Gutman, who has announced his retirement. Bernath will report to Adam Foroughi, CEO of AppLovin, which acquired Wurl in 2022. Bernath brings more than two decades of experience growing audiences and building revenue strategies for a […]
Wurl, a specialist in data-driven solutions for CTV, has introduced ContentDiscovery – a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels. ContentDiscovery finds high-value viewers where they spend their time by promoting content they will want to watch across streaming apps and on mobile devices. This […]
Extending its reach into the connected TV (CTV) market, marketing platform AppLovin has reached a definitive agreement to acquire Wurl, a high-growth CTV software platform. The transaction is valued at approximately $430 million (€384m) and is subject to customary closing conditions. The acquisition will extend AppLovin’s software platform capabilities into the large and growing CTV […]