Advanced Television

Apple TV

Apple’s Makur Maker docuseries debuts April 22

Apple TV+ has announced that its new five-part documentary series The Long Game: Bigger Than Basketball, chronicling the inspiring, coming-of-age story of basketball phenom Makur Maker, will make its global debut on April 22nd on Apple TV+. Seth Gordon and executive produces the series which follows Maker, the NBA hopeful who grabbed global headlines with […]

April 1, 2022

Data: 38% Oscar commercials purchased by M&E companies

This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]

March 29, 2022

Apple’s CODA wins best picture Oscar

Apple TV+ movie CODA, which tells the story of a teenager who is the only hearing member of a deaf family, has become the first streaming movie to win the coveted best picture at the Oscars. Going into the awards ceremony on March 27th, the low-budget, independent film CODA was considered a major underdog to […]

March 28, 2022By Nik Roseveare

Apple TV on Philips hospitality displays

PPDS, the exclusive global provider of Philips professional TV and digital signage products, ihas announced that the  Apple TV app is now available to hotel guests on its range of Philips MediaSuite hospitality TVs. Further reinforcing PPDS’ strategy to offer complete professional TV solutions to the global hospitality market – including advanced back-end control and […]

March 23, 2022

Sky offers 3 months free Apple TV+

Sky is offering its Sky Q and Sky Glass customers three months free access to the Apple TV+ streaming service. In a message to customers, Sky said: “For Sky VIPs, the VIP treatment never stops. That’s why you can now get a three-month free trial of Apple TV+ […] That’s Sky TV and huge Apple […]

March 21, 2022By Nik Roseveare

Study: SVoD abundance clouds brand choices

For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]

March 16, 2022

Analysis: Weekly episodes drive longer term engagement

In contrast to Netflix’s strategy of full season releases, mirrored by other platforms such as Prime Video and Hulu, a wave of new SVoD entrants are employing the classic model of gradual episode releases for their own original titles, but the trend may be only temporary, according to Ampere Analysis. A weekly release schedule limits […]

March 15, 2022

Apple TV+ ordered first Spanish-language drama

Apple TV+ has announced Midnight Family, a 10-episode medical drama created for television by Gibrán Portela (Güeros, The Untamed) and Julio Rojas (La Jauría), and executive produced by Pablo Larraín and Juan de Dios Larraín (Spencer, A Fantastic Woman), that marks its first all-Spanish-language Apple Original series. Currently in production in Mexico City, the series […]

March 15, 2022

Apple lands Lewis Hamilton doc

Apple has landed a new feature documentary about the life and career of seven-time Formula One world champion Lewis Hamilton. The documentary will feature full access to Hamilton and his team, on and off the track, and an all-star cast of guest interviews. The documentary will be produced by Hamilton himse;f, Penni Thow, Box to […]

March 11, 2022

Apple signs MLB deal

Apple and Major League Baseball (MLB) have announced a Friday Night Baseball deal that will see a weekly doubleheader stream to fans in eight countries, including the US and the UK, exclusively on Apple TV+ when the regular season begins in April.In addition to Friday Night Baseball, fans in the US will be able to […]

March 9, 2022By Nik Roseveare