With ATSC 3.0 broadcast technology and 5G wireless deploying rapidly across the US and the globe, FreeCast is laying out a new strategy to take advantage of these wireless content delivery options. The company’s software aggregates FAST and premium streaming channels, free ad-based VoD content from across the internet, streaming subscriptions services, and pay-per-view video […]
According to research by O2, nearly half (42 per cent) of British mobile phone users are paying for additional mobile storage, with photos, videos and unused apps being the main culprits of storage consumption. The true cost of being a digital hoarder has been revealed, as research reveals Millennials admit to paying over six times […]
People who think they are saving energy by using dark mode rather than light mode on their apps and websites are actually using more energy, according to research from BBC Research & Development (R&D). The vast majority of people using an app or website in dark mode turn the brightness of their device up far […]
Canal+ and Samsung Electronics have extended their strategic partnership to cover over 40 territories globally. This new partnership reinforces will include the distribution of Canal+ applications on over 25 million Samsung Smart TVs. The deal marks the expansion of the collaboration between the two groups in Canal+ European, Asian and French Overseas Territories, alongside the […]
Apple has announced financial results for its fiscal 2025 first quarter ended December 28th 2024. The company posted quarterly revenue of $124.3 billion (€119.7bn), up 4 per cent year over year, slightly beating estimates. Mac and iPad revenue exceeded expectations, but iPhone sales dropped – being particularly affected by an 11.1 per cent decline in […]
UK commercial news organisations have attacked the BBC for promoting its services above their media apps on smartphones on Apple and Android platforms. Executives accused the BBC of an aggressive marketing strategy in app stores that has diverted audiences away from commercial news apps. The corporation’s “apparent willingness to compete very aggressively with commercial providers […]
Rugby League (RL) Commercial and IMG have unveiled a new look for Rugby League’s official fan app – Our League – powered by digital platform provider, Urban Zoo. Supporters can now access all the latest news, videos and key information via Our League’s extensive Match Centre, which covers all levels of the game. This includes […]
Liftoff’s 2025 Non-Gaming Ad Monetisation Trends Report reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116 per cent. For entertainment apps specifically, revenue growth has nearly tripled as entertainment publishers embrace ad monetisation alongside paid subscriptions. Liftoff’s report is based on data from the Vungle Exchange, from 159 billion ad impressions and […]
Adjust’s CEO, Andrey Kazakov, and CTO, Egor Lukomsky, have shared their 2025 predictions covering various industry topics. The company provides end-to-end solution for every stage of the app marketing journey, and the pair see AI and acquistions playing a key role in future developments. Kazakov’s Predictions AI and ML learning models will mature “In 2025, […]
The NBA has reported that its NBA App is growing with momentum across Europe and the Middle East with over six million downloads since launching in September 2022. In the UK, viewership of all live and off-court content on the app has increased by 52 per cent year on year, with UK users spending an […]