The uptake of Netflix’s ad tier in the UK continues to grow, according to Ampere Analysis. By the end of June 2024, ad-tier users accounted for 15 per cent of Netflix’s UK user base, surpassing the 11 per cent proportion of the streamer’s ad-tier users in the US. Ad-tier sign-ups have been largely driven by […]
Research from the Sponsorship team at Ampere Analysis reveals how powerful the English Premier League (EPL) is at securing international partner brands. The major European football leagues – as a broad rule – are all relatively successful at attracting international investment, but it is the UK’s Premier League that signs the most sponsorship deals with […]
A report from Ampere Analysis highlights the growing demand for foreign language content in English-speaking markets. The number of consumers reporting they often watch international content has increased by nearly a quarter over the last four years. This is positive news for streamers, as a rise in consumer willingness to watch international content allows them […]
The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]
Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]
In Q1 2024 Netflix and Prime Video returned to dominance in Original commissioning, having been challenged in recent years by the launch of studio-backed SVoD platforms. According to a report by Ampere Analysis, Netflix commissioned its highest number of new titles since Q3 2021, and Prime Video set a new record for its quarterly commissions. […]
Forecasts from Ampere Analysis predict that spending by SVoD platforms will reach €10 billion in Europe’s major TV markets in 2024. This surpasses the investment made by the region’s commercial broadcasters in original and acquired content who face major challenges of strong competition from deep-pocketed streamers, increased pressure on their own content budgets, and falling […]
A report from Ampere Analysis shows strong growth opportunities for Japanese Anime in Europe, driven by Netflix’s Anime productions, and Crunchyroll’s dominance in the West. The research suggests a new wave of popularity for the format is underway in the region. According to Ampere’s proprietary consumer survey of 30 countries, Asia Pacific markets such as […]
Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]
A report from Ampere Analysis reveals an 18 per cent decline in 2023 in the UK’s market for scripted TV commissions (Drama, Sci-Fi, Crime & Thriller, etc.) as major UK broadcasters cut spend and most global SVoDs trimmed investment in international content. Changes in consumer behaviour and a weak advertising market saw pay-TV operators and […]