With streamers nearing market saturation in Western markets, retaining subscribers is more important than ever. A report from Ampere Analysis shows that households with children are less likely to cancel streaming service subscriptions than those without them. As a result, streamers are scooping up kids’ titles to appease this influential audience. Olivia Deane, Research Manager […]

Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]

Research from Ampere Analysis shows that the number of sports documentaries released by leading commissioners reached a new peak in the run-up to the Paris Olympic Games. There were 103 new (first-run) sports documentaries and docuseries released between May and July 2024. In the current commissioning context, the number released in July represents 25 per […]

Research from Ampere Analysis highlights how new season releases boost the viewing of older seasons. Analysis of a basket of shows debuting new seasons on Netflix in H2 2023 revealed that older seasons of these shows saw an increase of 86 per cent in viewing hours on H1 2023. Titles without a new season saw […]

The uptake of Netflix’s ad tier in the UK continues to grow, according to Ampere Analysis. By the end of June 2024, ad-tier users accounted for 15 per cent of Netflix’s UK user base, surpassing the 11 per cent proportion of the streamer’s ad-tier users in the US. Ad-tier sign-ups have been largely driven by […]

Research from the Sponsorship team at Ampere Analysis reveals how powerful the English Premier League (EPL) is at securing international partner brands. The major European football leagues – as a broad rule – are all relatively successful at attracting international investment, but it is the UK’s Premier League that signs the most sponsorship deals with […]

A report from Ampere Analysis highlights the growing demand for foreign language content in English-speaking markets. The number of consumers reporting they often watch international content has increased by nearly a quarter over the last four years. This is positive news for streamers, as a rise in consumer willingness to watch international content allows them […]

The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]

Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]

In Q1 2024 Netflix and Prime Video returned to dominance in Original commissioning, having been challenged in recent years by the launch of studio-backed SVoD platforms. According to a report by Ampere Analysis, Netflix commissioned its highest number of new titles since Q3 2021, and Prime Video set a new record for its quarterly commissions. […]