Cheaper ad-funded tiers could prove an effective way for families to reduce their spend on video services, according to Annabel Yeomans, Senior Analyst at Ampere Analysis. In a blog post, she notes that Disney+ and Netflix have now confirmed plans to launch a cheaper, ad-funded tier alongside their usual subscription service in a range of […]
Research from Ampere Analysis shows that Disney has taken a firm lead for scripted content in North America, having ordered more new scripted content by the end of September than it took in the whole of 2021. Netflix has focused more on international with its scripted output falling by 15 per cent in North America […]
From holding a 72 per cent share of the 100 most popular SVoD titles in the US in August of 2015, Netflix has seen a steady decline to under 30 per cent in the last seven years, notes Josh Rustage, Analyst at Ampere Analysis. “Ampere’s proprietary Popularity Score, which measures online engagement with individual titles, […]
The number of adaptations of video game-based intellectual property (IP) by the TV and movie industries has been growing consistently over the last two decades, and today 20 to 25 movies and TV series are released per year based on games. The proportion of TV series in particular is increasing over time, according to a […]
Gaming and video viewing are among a wide range of media activities competing for user attention across a broad set of demographics. US consumers spend five times longer per day watching video than they do playing games, however, according to Ampere Analysis’s report The future of the Attention Economy: Games vs. Video, more money is […]
Western Europe will generate annual revenues of $1.9 billion (€1.9bn) for Netflix from advertising by 2027, more than the US and almost as much as North America ($2.1 billion when Canada is included), according to a report by Ampere Analysis. The study forecasts that an additional $841 million will be earned from ad tier subscription […]
Netflix beat its own record by commissioning new Original first-run TV or movie content from 28 different markets in the second quarter of 2022, according to a report by Ampere Analysis. This reflects the increasing importance of the international audience to the company’s continued growth. Netflix has commissioned new content from 44 territories since the […]
Ampere Analysis has opened its first office in North America, in Culver City, Los Angeles. With its movie-making past, Ampere says LA is the ideal location for serving the firm’s growing roster of broadcast and media clients including major film studios, streaming players, telecoms and pay-TV operators, TV channel groups and technology companies. Executive Director […]
Paramount+ entered the UK streaming market – currently dominated by giants Netflix and Prime Video – on June 22nd with a focus on local content and the Crime & Thriller genre. According to a report by Ampere Analysis, Paramount+ holds now the second largest slate of SVoD titles commissioned in the UK in 2022, with […]
Noting reports that Netflix may be mulling a bid for streaming platform operator Roku, Toby Holleran, Research Manager, Ampere Analysis, identifies one obvious barrier for Netflix in that it would need to raise the cash to fund such an acquisition, given that it already carries $15 billion (€14.4bn) of long-term debt, and total liabilities of […]