Excitel, the Indian home internet start-up, has partnered with Amazon Prime to offer Prime benefits to its customers. Subscribers of Excitel’s Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s  content library, as well as enjoy shopping incentives on Amazon. In addition to Prime Lite with Excitel, the enhanced […]

Upwave, an analytics platform for brand advertising, is expanding its relationship with Amazon Web Services (AWS) to enable its customers and partners with AWS Clean Rooms, a privacy-enhanced data collaboration service that helps companies easily and securely collaborate on their collective datasets—all without sharing or copying one another’s underlying data. AWS Clean Rooms enables a […]

The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit 2024 in New York City to advertisers, publishers, agencies, and ad tech companies. Through the update, the DAA will shift the technology platform for its participating companies […]

Revenue for SME electronics and electrical manufacturers dropped in the first quarter of the year, according to new figures reported in the latest Manufacturers’ Health Index, an assessment of SME manufacturers in the UK. It is compiled quarterly by inventory management software brand Unleashed, based on data from every purchase, sale and stock movement made […]

‘The law is the law’ is often a less black and white statement than it appears, even when talking about a single country. When talking about international or global issues, the law becomes ever more uncertain, in its interpretation and, even more, in its implementation. And that is why it is close to impossible to […]

Prime Video has announced that detective drama The Mallorca Files is returning with Season Three premiering on August 8th. The all-new season will be made available to Prime Video customers in select territories around the globe, including the UK, US, Germany, Australia and Mexico. All eight episodes will be available on premiere day. The first […]

Surfshark has published a study titled Smart Home Privacy Checker which looks at smart home devices and the significant privacy issues they raise. Tech giants Amazon and Google developed the most data-hungry smart home device apps. Amazon’s Alexa gathers 28 out of 32 possible data points, which is more than three times the average collected […]

WARC Digital Commerce has published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space. Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, commented: “Following the explosion of digital commerce onto the advertising landscape, this report looks at trends in four […]

Amazon Freevee and Fremantle announced Chrishell Stause (Selling Sunset, All My Children, Days of Our Lives) will be joining the iconic daily drama Neighbours as a series guest star. Stause is set to arrive in Australia in July to begin filming. Stause will be playing a new character, Yasmine Shields, a glamorous and successful businesswoman […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers […]