Operative has announced Adeline, a new assistive AI platform purpose-built to help media companies optimize inventory, speed sales, and accelerate work. Adeline is integrated directly into Operative products, designed specifically to drive productivity across the entire ad management workflow. Adeline is initially launching as a private beta with GenAI capabilities that deliver a conversational assistant […]
Cloud-native asset management company Mimir announces adding semantic search capabilities to its cloud video production and collaboration solution, ensuring content creators and media companies can find and use the assets they need using natural language search. A new way to search – and find With this technology, users can search their media assets and have […]
Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]
Live streaming has taken the world by storm over the last decade, and now developers are working on ways to make it even better. Future technology like virtual reality is likely to make it even more immersive, and artificial intelligence could play a role in the rise of personalised live streaming experiences. Live streaming could […]
Chaos unveils Project Arena, an upcoming toolset that offers studios a faster, simple alternative to game engines for virtual production. With Project Arena, artists can move V-Ray assets and animations to LED walls in around 10 mins, accessing production ray tracing with pipelines they know and trust. “Game engines helped kickstart a revolution, but many […]
Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer behaviour. This is according to the latest Worldpanel ComTech study from Kantar, the marketing data and analytics company, which began tracking AI as a driver for smartphone purchasing across its global markets in February […]
Veritone, a specialist in designing human-centered AI solutions, and Grabyo, a cloud video platform for live broadcasting, live clipping and distribution, have announced an integration that creates a connected workflow to streamline live digital content production and leverage AI-driven content management and monetisation tools that aim to meet the evolving needs of sports organisations in […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed its priorities for H1 2024, along with significant growth in its membership base and new appointments to its Board of Directors. CIMM’s priorities are unveiled at a time of […]
A White Paper from ARK Invest examines the economic impact of converging technologies and explores how five converging platforms are likely to define this technological era. The study goes back a few hundred years from the introduction of the steam engine, then the railroads, telegraph, photography and the bicycle as key enables for economic growth. […]