Global spending on telecom services and pa-y TV Services reached $1,509 billion (€1,404.3bn) in 2023, an increase of 2.1 per cent over 2022, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker. IDC expects worldwide spending on telecom and pay-TV services will increase by 1.4 per cent in 2024 and reach a total […]
Veritone, a specilaist in designing human-centered AI solutions, has announced the launch of its AI consulting and services group to bridge the marketplace gap for seamless implementation of AI. With a decade of expertise in developing and deploying AI applications and solutions, Veritone is poised to serve as a strategic partner for AI providers and […]
Gcore, the AI, cloud, network, and security solutions provider, has announced the appointment of Dr Philipp Roesler as Board Observer. In his new position, Roesler will play a pivotal role in shaping the company’s strategic direction, helping Gcore to realise its global market expansion goals. Additionally, Roesler steps in the position of Chair for the […]
Brightcove, the streaming technology company, has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS). Using its own public documentation, product, and release notes, Brightcove is leveraging the new assistant internally for real-world use cases applicable to the media and entertainment technology sector. As an early adopter of Amazon Q, […]
Findings from Bynder reveal that 67 per cent of marketers are now using AI to boost content production – leaning into the ever-evolving marketing landscape. Bynder, the global leader in Digital Asset Management, has launched its latest annual report. Titled 2024 content marketing trends survey: Insights and strategies for a digital-first future, the report highlights […]
Making Science, a global digital transformation company, has announced the launch of ad-machina for Performance Max (PMax). This innovative generative AI technology comes to PMax with the goal of optimising digital marketing campaigns for its user companies. Thus, this innovative solution, which has already recorded 30 per cent more conversions compared to other conventional methods, […]
The digital age has ushered in a new era for sports enthusiasts. The traditional way of following a game is being supplemented with innovative tools that offer deeper insights and instant updates. This evolution is redefining the fan experience, bringing the excitement and dynamics of live sports directly to viewers, no matter where they are. […]
The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]
Intel has revealed its plans for the Olympic and Paralympic Games Paris 2024. Bringing AI Everywhere, Intel will implement artificial intelligence technology powered by Intel processors on the world’s biggest stage. As the Official Worldwide AI Platform Partner of the Olympic and Paralympic Games Paris 2024, Intel will introduce new, innovative AI experiences based on […]