Ahead of Super Bowl LVI, Advocado has released a survey detailing American media consumption and brand engagement behaviour following TV ad exposure. Nearly half of individuals (49 per cent) use two or more screens while watching football, and 69 per cent use a second screen – typically a mobile device or laptop – after seeing […]
Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]
Sabio, a provider of digital TV advertising platforms validated by performance, has announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio’s demand-side platform (DSP), and increase awareness of AppScience’s actionable campaign analytics. “Jon’s tenured industry experience […]
Nescafé is to sponsor comedy series Friends on Comedy Central and Channel 5 throughout 2022. The broadcast sponsorship will run across both ViacomCBS channels, in a series of 5” and 10” idents beginning this month. The sponsorship was brokered and strategically driven by Nescafé’s media agency, Publicis Media NestléOne, in partnership with Sky Media. As well […]
WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. WARC’s GMI provides a monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. Highlighting a remarkable year of recovery […]
ITV has announced Estée Lauder as Dancing on Ice‘s first ever Beauty Partner for the 2022 series. Through the run of the series, the beauty brand’s partnership with the ITV Entertainment format, planned and brokered by Estée Lauder’s media agency, MG OMD, will feature a number of touchpoints: ● Product Placement: Estée Lauder will have […]
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4 per cent to reach a total of £29.7 billion (€35.6bn). The findings upgrade October’s projection for 2021 (+24.8 per cent) by 1.6 percentage points, equating […]
Integral Ad Science (IAS), a global player in digital media quality, has expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers hadvanced, live insights on media quality. Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject […]
Frequence, a specialist in advertising sales automation and workflow software, has announced the launch of a new suite of features that enable television advertising companies to sell and report their owned-and-operated linear TV inventory in one comprehensive dashboard with the same analytics and granular data as their digital campaigns. “In recent years, media companies selling […]
Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]