Dailymotion, the independent, worldwide video streaming platform, and TripleLift, the advertising technology company, have announced an expanded strategic partnership that aims to enrich each company’s offering. TripleLift adds programmatic direct display and native advertising in addition to the branded video and in-stream ad units running on Dailymotion. Dailymotion’s full publisher partnership inventory including Billboard and […]
More than half of advertisers using Connected TV/OTT will increase spending, with an average increase of 22 per cent, according to a 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the premium CTV/OTT advertising solution for regional and local advertisers. The survey reveals that investment and optimism for CTV advertising are already high and continuing […]
Omnichannel ad campaigns can drive conversions up to three times more efficiently than individual-channel campaigns according to data from Frequence, a specialist in advertising sales automation and workflow software. The data, which was collected from Frequence’s own platform over nine months ending in April of 2022, also found that the right media mix can decrease […]
Disney Advertising and global advertising technology company The Trade Desk have reached an agreement to power greater audience activation at scale programmatically. This expanded deal marks another step toward transforming how advertisers access Disney’s portfolio, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology. By offering clients more flexibility, choice […]
Confused.com, a UK brand for price comparison, has been announced as the new sponsor of ITV’s prime-time soap opera Emmerdale. The deal, starting from July 18th, will offer sponsor accreditation on all broadcast episodes of Emmerdale, as well as all episodes of Classic Emmerdale on ITV3. The sponsorship was brokered and driven by a collaborative […]
Would a Netflix ad-supported subscription tier be a hit? The answer appears to be ‘no’, at least according to current subscribers surveyed by Whip Media. Netflix co-CEO Ted Sarandos recently confirmed the streaming giant will be introducing an ad-supported subscription tier, possibly by the end of 2022. The decision made waves, considering Netflix has been […]
Vevo, the music video network, has announced a partnership with WebAds, an independent sales house for European digital media. The deal grants WebAds the permission to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. Through WebAds, advertisers can buy Vevo ad inventory on Connected Television (CTV) and […]
Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between […]
That three-word slogan, famously pinned to the wall in the Clinton (Bill) campaign HQ in their winning 1992 run, has been deployed in many – sometimes quite random – circumstances since. It should be dusted down when looking around at near term prospects for the TV economy. In recent years there has been a significant […]
Ofcom has confirmed that the frequency and length of commercial breaks on UK television channels are to be reassessed in light of evolving viewing habits and the rise of streaming services. Current rules state that, for ITV/STV, Channel 4 and Channel 5, the total amount of advertising in any one day must not exceed an […]