As the NFL season returns, companies continue to invest major dollars into their advertising spend. MediaRadar conducted an analysis that includes sampling of ad spend from US TV broadcasts, including cable networks – namely ABC, CBS, CW, Disney, ESPN, Fox, NBC, NFL Network, and Telemundo and the networks’ sister channels (ex: Fox Deportes, etc). “Last […]

TV broadcasters and TV channels have reached an agreement enabling them to continue offering time-shifted television (replay TV) in its current form in Switzerland in the future. This allows the channels to use new advertising formats to compensate for the revenue lost if commercials are skipped when viewing replay TV. Sunrise is implementing this agreement […]

Google is to face damages claims for up to €25 billion over its digital advertising practices in two suits soon to be filed in British and Dutch courts on behalf of publishers. The suits will allege anti-competitive damages against Google’s adtech, which has also drawn scrutiny from antitrust regulators. The French competition watchdog imposed a […]

Spain’s TV ad revenues amounted to €1.54 billion in 2021, a little better than 2020’s €1.42 billion, but 8 per cent less than €1.67 billion in 2019 – before the pandemic – according to the latest data from the CNMC. The figure is a similar to 2014’s €1.51 billion. But forecasts are now gloomy as […]

Top alcohol advertisers have been juggling a lot in recent years, reports iSpot, the TV ad measurement specialist. Between pandemic-related challenges, shifting consumer preferences, and both rising and falling demand on alternatives like non-alcoholic beverages and hard seltzers, TV advertising has come with its fair share of hurdles. iSpot’s latest report on theUS  alcohol industry […]

Nielsen has revealed that, according to Ad Intel data, advertising investment across key media in the UK increased during the first six months of 2022 returning to pre-pandemic levels of spend. Digital display, Outdoor and Cinema stood out in the first two quarters of 2022 in terms of  per cent increase year on year. Nielsen […]

Netflix is planning to introduce adverts to its streaming platform sooner than expected, as it seeks to beat Disney+ in launching an ad-tier. With Disney+’s ad-tier set to launch in the US on December 8th, Netflix is now set to launch its own ad-tier option in November rather than the originally mooted early 2023. The […]

Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]

Netflix is said to be planning four minutes of ads an hour for its ‘budget’ version to be released in several territories in Q4. As belts tighten around the world, Netflix wants to offer a lower cost version in return for viewers tolerating pre-roll and mid-roll breaks. The ‘cheap’ subcription price is forecast as $7-$9 […]