DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]
Magnite, the independent omnichannel sell-side advertising platform, has announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) data for planning, activation, measurement, and advanced analytics across its industry-leading supply-side platform (SSP). Through the agreement, audience-level ACR […]
Findings from a study by CTV advertising and marketing technology platform Digital Remedy suggest that marketers are increasingly turning to CTV/OTT to reach audiences. “The growth we are seeing in the DTC space is remarkable – and while DTC marketers recognise the potential of CTV/OTT, many of them are just beginning to allocate spend there,” […]
MAGNA has released the summer update of its Global Ad Forecast which predicts media owners advertising revenues will grow by +9 per cent in 2022 and by +6 per cent in 2023. Vincent Létang, EVP, Global Market Research at MAGNA and author of the report, said: “Most of the headwinds facing the advertising market this […]
MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]
Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to enable customers to book their hearing tests online via their Alexa smart speaker. Smart speaker listeners who hear the Specsavers advert on digital radio stations will be able to say “Alexa, open Specsavers Hearing”, with customers then able to have a […]
A report from analysts at MoffettNathanson (MN) examines the recent decision by Netflix and Disney to re-examine their streaming strategies and in particular to launch ad-supported options. The Disney decision, for example, had been 3 years in the making. MN says that Netflix has the potential for much larger global ad growth, yet the domestic […]
Magnite, the independent sell-side advertising platform, has been selected to extend programmatic automation to DirecTV’s traditional television inventory in the US. The initial launch will focus on VoD, with the end goal of DirecTV enabling additional linear inventory programmatically within the next year. “DirecTV Advertising aims to make all our inventory, including our traditional television […]
The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said […]
Togetherr, a new platform for building world-class creative teams and connecting them with global brands and agencies, has gone live. The platform, designed and built by Fiverr, and backed by industry leaders, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent. These teams will be curated and […]