Global addressable advertising solutions company INVIDI Technologies’ CEO and Global Chief Technology Officer Bruce Anderson have unveiled INVIDI Conexus, the company’s platform that will allow programmers to execute national addressable campaigns at an unprecedented scope across multiple distributors. The new platform provides highly scalable national addressable minutes by cutting through the disparate distribution landscape easily […]
Data from Voices, the marketplace for hiring voice over talent, has revealed that in 2021 just over 50 per cent of its business customers are actively using voice overs for online advertising. Voices also revealed that 81 per cent of podcast listeners, if advertised to, will conduct some form of search or engage in a […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
Sky Ireland has today launched a brand-new campaign to celebrate their primary partnership with the Republic of Ireland Women’s National Team, as Vera Pauw and her squad prepare for their first World Cup Qualifier of 2022, against Sweden on April 12th. Sky Ireland’s campaign, titled ‘Outbelieve’, includes the very first dedicated Women’s National Team TV […]
A group of local US broadcasters led by The E.W. Scripps Company have come together to serve political advertisers with broad audience reach on connected TV platforms during what’s expected to be a record election-spending year. Cox Media Group, Capitol Broadcasting Company, Graham Media Group and other broadcasters are participating in the initiative. “Collectively, we […]
Discovery and EDO, the data, measurement and analytics company, have announced a partnership that they say will “employ the core competencies of both organisations to emphasise the power of TV advertising in achieving clients’ business objectives”. By utilising EDO’s Ad EnGage offering, Discovery can measure consumer interest and intent with proprietary data measurement tools that […]
The 2022 Grammys Awards show is over. But how many commercials aired during this year’s event? Who were the top categories that advertised this year? MediaRadar analysed the commercials that aired during Hulu Live’s streaming of CBS’ The 64th Annual Grammy Awards and found that, overall, there were 118 commercials that aired during the 2022 […]
Integral Ad Science (IAS) a global player in digital media quality, has announced new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyse data by custom filters created automatically from their unique campaign naming convention. This Unified View will allow clients to slice and […]
UK’s Channel 4 has invested in medical cannabis company Cannaray through its VC unit, which invests via ad inventory. C4 was the lead investor in a funding round that raised £10m (€12m) for the UK-based cannabis group. Vinay Solanki, head of Channel 4 Ventures, said he wanted to back “bold and disruptive categories”, adding that […]
Beyond Rights and millennial focused digital channels provider Insight TV have entered into a partnership, which will see the launch of Beyond branded blocks on Insight TV’s science and technology focused InWonder channel. Initially, the Beyond branded blocks, which will play at weekends in primetime, will comprise content drawn from Beyond Rights’s catalogue of science […]