AVoD revenues for TV series and movies will reach $70 billion (€66.4bn) in 2027, up from $33 billion in 2021, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. Thirteen of the 138 countries covered will generate more than $1 billion in 2027, up from only five countries in 2021. “US […]
The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1 billion (€0.95bn) mark to $1.4 billion. Podcast advertising grew 2X faster in 2021 (+72 per cent) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by […]
TVUP Media Telecom, a Spain-based technology company providing a pioneering television service through its OTT platform Tivify, has selected Ad Insertion Platform (AIP) to monetise its advertising inventory through AIP’s programmatic premium video ad network. Thanks to AIP’s capacity to generate demand via its buying partners and its leading SSAI platform, DAIConnect, AIP will help […]
Digital video advertising spend surged 49 per cent in 2021 and is expected to increase an additional 26 per cent to $49.2 billion (€46.6bn) in 2022 according to IAB’s 2021 Video Ad Spend and 2022 Outlook report. Released at the 2022 IAB NewFronts, in conjunction with Standard Media Index (SMI) and Advertiser Perceptions, the report […]
VIZIO Ads has announced VIZIO Analytics, an expanded suite of proprietary solutions and platform integrations with buyer support that it says helps advertisers plan, target, measure, and optimise multi-platform campaigns to engage with consumers in more relevant ways. VIZIO Analytics offers custom analytics services and innovative technologies to help brands work backwards from their desired […]
A report – UK Advertising’s Adspend Review: The Pandemic Effect – which marks the definitive full year 2021 Advertising Association/WARC Expenditure Report figures, reveal the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. The UK ad market reached a record £31.9 billion (€37.9bn) in 2021, equating to growth of 34.3 per cent […]
Magnite, the independent sell-side advertising platform, has announced the launch of Deal Discovery, a self-service user interface to streamline PMP and Auction Package deal creation for a variety of formats. “We developed Deal Discovery to improve communication between publishers and buyers and allow them to more effectively collaborate,” said Rebecca Ackers, Managing Director for UK […]
tvScientific, the advertising platform built for the connected TV (CTV), has raised $20 million (€18.3m) in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
Italy has upgraded its viewer figures ratings system to encompass all platforms and devices. Alongside the 45 million TV sets in Italian homes, the ‘Total Audience’ system now includes the estimated 75 million connected screens, the head of the Auditel ratings measurement company, Andrea Imperiali, told a parliamentary hearing. ‘Total Audience’ combines the existing system […]