Channel 4 has announced a collaboration with seven brands to help combat the ongoing cost-of-living crisis in a one-of-a-kind ad break, which will run during Steph’s Packed Lunch and Gogglebox tonight (October 7th). The commercial break will feature ads from Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone , who are providing offers […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of the new DV Attention Lab to help advertisers optimise campaign performance using in-depth ‘attention data’ on ad engagement and ad exposure. The newly-formed DV Attention Lab features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts […]
EMX by Big Village, the SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, is partnering with Adform, the independent, and fully integrated advertising platform built for modern marketing. The partnership opens new doors for advertisers by directly connecting Adform’s DSP to EMX’s CTV-first global omnichannel […]
Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022. The report provides a deep dive into open […]
UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a new report from consulting firm PwC. The report, UK Entertainment and Media Outlook (E&M) 2022-26: Trusting the digital path ahead, says that while there is short-term uncertainty in the […]
Ad tech service provider Tylie Ad Solutions and Peach, a specialist in video advertising workflow and delivery, hasannounced a new technology integration using Peach’s API to automate and streamline workflow, effectively speeding up error-free global delivery of broadcast assets and Traffic and Clearance services. Developed specifically for Tylie client Airbnb, the integration empowers Tylie to […]
ViewersLogic , the consumer data behaviour company, has released a new report on how effective the TV advertising campaigns from Muller, Yeo Valley Activia and Actimel were at acquiring and retaining customers. Understanding the impact of TV on customer acquisition and retention is highly sought after. ViewersLogic is solving this problem by creating what marketers […]
Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to research by advertising technology specialist The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV. The […]
It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]
ITV has appointed Sheena Amin as director of ITV AdVentures Invest. Amin takes on the role following the departure of Niko Waesche, who set up and ran the fund in its first two years. Amin joins ITV from BBC Studios channel business UKTV, where she was responsible for launching and running its media for equity […]