Confused.com, a UK brand for price comparison, has been announced as the new sponsor of ITV’s prime-time soap opera Emmerdale. The deal, starting from July 18th, will offer sponsor accreditation on all broadcast episodes of Emmerdale, as well as all episodes of Classic Emmerdale on ITV3. The sponsorship was brokered and driven by a collaborative […]
Would a Netflix ad-supported subscription tier be a hit? The answer appears to be ‘no’, at least according to current subscribers surveyed by Whip Media. Netflix co-CEO Ted Sarandos recently confirmed the streaming giant will be introducing an ad-supported subscription tier, possibly by the end of 2022. The decision made waves, considering Netflix has been […]
Vevo, the music video network, has announced a partnership with WebAds, an independent sales house for European digital media. The deal grants WebAds the permission to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. Through WebAds, advertisers can buy Vevo ad inventory on Connected Television (CTV) and […]
Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between […]
That three-word slogan, famously pinned to the wall in the Clinton (Bill) campaign HQ in their winning 1992 run, has been deployed in many – sometimes quite random – circumstances since. It should be dusted down when looking around at near term prospects for the TV economy. In recent years there has been a significant […]
Ofcom has confirmed that the frequency and length of commercial breaks on UK television channels are to be reassessed in light of evolving viewing habits and the rise of streaming services. Current rules state that, for ITV/STV, Channel 4 and Channel 5, the total amount of advertising in any one day must not exceed an […]
SeaChange International, a provider of video delivery, advertising, streaming platforms and emerging FAST (Free Ad-Supported Streaming TV services) development, will deploy its latest Advanced Advertising Platform for two partners in North America, enabling new and incremental video ad revenues both for Linear TV and streaming services. The SeaChange Advanced Advertising Platform is a unified platform […]
Netflix is to downsize an extra 300 staff in the second round of cuts on top of the 150 announced in May as it continues to react to subscriber losses. Most of the positions are in the US, although Netflix stresses that it is still hiring for some jobs. In a statement, Netflix said: “Today, […]
Findings from advertising intelligence and sales enablement platform MediaRadar suggest that YouTube continues to dominate digital video ad spend. MediaRadar carried out an analysis based on a sampling of online video advertising from traditional websites and YouTube. Key findings include: Online video ad spend increased 30 per cent QoQ from Q4 2021. Video Spend that […]
Research from Alfi, an AI enterprise SaaS advertising platform, shows the entertainment and media sector will see the biggest increase in the use of Digital Out of Home (DOOH) advertising over the next 12 months. The global study among senior executives including CEOs, found 66 per cent believe entertainment and media will see rapid increases […]