PlayBox Technology UK, the channel in a box provider for media companies worldwide, has enhanced its OTT Stream Content Management System product with a fully integrated, highly automated ad server. Whether the streaming service is an alternative delivery platform for a broadcaster or a new service from a content owner, it means that advertising revenues […]
The US Department of Justice has hit Google in an antitrust claim over its alleged advertising domination. The lawsuit was lodged January 24th in the Eastern District of Virginia, and aims to have Google’s dominance in the online ad marketplace broken up by having a court compel the company to divest its Google Ad Manager […]
After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency to market in 2023. Finland will be one of the first countries in the world to enable a Total TV currency with the […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]
Teads, the media platform, has revealed the results of research in collaboration with CensusWide, which found that 91 per cent of UK marketers think the trend towards attention measurement is important, while a further 83 per cent said it is an important factor in reducing the environmental impact of digital ads. Of the 100 senior-level […]
MAGNA Media Trials, MAGNA’s proprietary research offering, and Roku have published study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice as favourable as traditional TV ads for consumers. Today, marketers want to stand out in the shift to streaming. Traditional TV ads alone miss an opportunity […]
Adform, the independent advertising platform, is launching its new Global Partner Programme, to provide strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. Adform’s Global Partner Programme will empower agencies, resellers, service partners and consultancies worldwide to use its sector expertise and technological solutions […]
SponsorUnited has released the sponsorship revenue across the NFL for the 2022-2023 regular season. Reaching an all-time high across both digital and physical assets, SponsorUnited estimates the total sponsorship revenue across all 32 individual teams is $2.05 billion (€1.91bn) – and $2.7 billion when combined with sponsorships for the league as a whole. This season’s […]
FreeWheel and Comscore have announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers identify valuable impressions and reach the right viewers in […]
The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]