ViewersLogic , the consumer data behaviour company, has released a new report on how effective the TV advertising campaigns from Muller, Yeo Valley Activia and Actimel were at acquiring and retaining customers. Understanding the impact of TV on customer acquisition and retention is highly sought after. ViewersLogic is solving this problem by creating what marketers […]

Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to research by advertising technology specialist The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV. The […]

It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]

ITV has appointed Sheena Amin as director of ITV AdVentures Invest. Amin takes on the role following the departure of Niko Waesche, who set up and ran the fund in its first two years. Amin joins ITV from BBC Studios channel business UKTV, where she was responsible for launching and running its media for equity […]

As the NFL season returns, companies continue to invest major dollars into their advertising spend. MediaRadar conducted an analysis that includes sampling of ad spend from US TV broadcasts, including cable networks – namely ABC, CBS, CW, Disney, ESPN, Fox, NBC, NFL Network, and Telemundo and the networks’ sister channels (ex: Fox Deportes, etc). “Last […]

TV broadcasters and TV channels have reached an agreement enabling them to continue offering time-shifted television (replay TV) in its current form in Switzerland in the future. This allows the channels to use new advertising formats to compensate for the revenue lost if commercials are skipped when viewing replay TV. Sunrise is implementing this agreement […]

Google is to face damages claims for up to €25 billion over its digital advertising practices in two suits soon to be filed in British and Dutch courts on behalf of publishers. The suits will allege anti-competitive damages against Google’s adtech, which has also drawn scrutiny from antitrust regulators. The French competition watchdog imposed a […]

Spain’s TV ad revenues amounted to €1.54 billion in 2021, a little better than 2020’s €1.42 billion, but 8 per cent less than €1.67 billion in 2019 – before the pandemic – according to the latest data from the CNMC. The figure is a similar to 2014’s €1.51 billion. But forecasts are now gloomy as […]

Top alcohol advertisers have been juggling a lot in recent years, reports iSpot, the TV ad measurement specialist. Between pandemic-related challenges, shifting consumer preferences, and both rising and falling demand on alternatives like non-alcoholic beverages and hard seltzers, TV advertising has come with its fair share of hurdles. iSpot’s latest report on theUS  alcohol industry […]

Nielsen has revealed that, according to Ad Intel data, advertising investment across key media in the UK increased during the first six months of 2022 returning to pre-pandemic levels of spend. Digital display, Outdoor and Cinema stood out in the first two quarters of 2022 in terms of  per cent increase year on year. Nielsen […]