NBCUniversal has announced the appointment of five senior executives to its Global Advertising and Partnerships division, bolstering the company’s ability to continue delivering on the technology and partnership vision unveiled at its One22 conference. The new appointments serve to strengthen NBCUniversal’s executive expertise across the breadth of its data, technology and measurement initiatives and include: Dan […]
Independent media agency for dynamic growth brands, The Specialist Works, has unveiled its debut campaign for new client the luxury jewellery brand Mejuri. Already a firm favourite of celebrities such as Oprah, Lizzo, Margot Robbie and Kate Hudson, Mejuri tasked The Specialist Works to build brand awareness in its first foray into the UK market. […]
A report from analysts at MoffettNathanson (MN), quoting Jeremi Gorman, Netflix’s new president of worldwide advertising, says that Netflix has almost sold out its available inventory for the launch of its ad-supported tier. A Netflix Q3 earnings call scheduled for October 18th should reveal more details, however, MN agrees with Netflix’s own expectations that the […]
Comcast Advertising has released a report titled TV Makes Memories highlighting how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. The report reveals that these outcomes, and consequently the strongest memories, […]
Channel 4 has announced a collaboration with seven brands to help combat the ongoing cost-of-living crisis in a one-of-a-kind ad break, which will run during Steph’s Packed Lunch and Gogglebox tonight (October 7th). The commercial break will feature ads from Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone , who are providing offers […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of the new DV Attention Lab to help advertisers optimise campaign performance using in-depth ‘attention data’ on ad engagement and ad exposure. The newly-formed DV Attention Lab features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts […]
EMX by Big Village, the SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, is partnering with Adform, the independent, and fully integrated advertising platform built for modern marketing. The partnership opens new doors for advertisers by directly connecting Adform’s DSP to EMX’s CTV-first global omnichannel […]
Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022. The report provides a deep dive into open […]
UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a new report from consulting firm PwC. The report, UK Entertainment and Media Outlook (E&M) 2022-26: Trusting the digital path ahead, says that while there is short-term uncertainty in the […]
Ad tech service provider Tylie Ad Solutions and Peach, a specialist in video advertising workflow and delivery, hasannounced a new technology integration using Peach’s API to automate and streamline workflow, effectively speeding up error-free global delivery of broadcast assets and Traffic and Clearance services. Developed specifically for Tylie client Airbnb, the integration empowers Tylie to […]