GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]
Supponor, the technology provider in virtual advertising, and Telstra Broadcast Services (TBS), a provider of end-to-end broadcast and media related services, today announced a joint initiative to bring virtual advertising as-a-service to sports properties, federations and rights owners worldwide. As a result of the recent successful launch of their league-wide solution for the National […]
Vinted, the online marketplace for buying and selling second-hand clothes and lifestyle items, will be This Morning’s new pre-loved fashion partner. Vinted will sponsor a bespoke fashion segment, using 10″ idents interrupting editorial, as well as 10” promotional adverts shot on set, demonstrating to viewers how easy it is to buy and sell on the […]
AMC Networks is planning to launch an ad-supported version of its AMC+ streaming service later this year. The move will offer additional flexibility to subscribers and allow the company’s advertising partners to reach viewers on its flagship streaming product and across an ad-supported content ecosystem that spans linear TV networks, streaming and digital/CTV platforms. AMC […]
Amplified Intelligence, the attention measurement company, has announced the launch of its new campaign evaluation tool, attentionPROVE. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai – the product will help brands and agencies understand and maximise attention in ad campaigns in real-time. The technology […]
Chicken Soup for the Soul Entertainment has announced Crackle Connex, the advertising sales platform, has signed deals with two Digital Out-of-Home (DOOH) networks in the US. The company is adding screens through agreements with Coinstar’s adPlanet Retail Media Group – the grocery and retail DOOH network in the US, and Velocity – a technology solutions […]
Yospace, a specialist in server-side ad insertion (SSAI), has extended its partnership with DirecTV Advertising, a partner for omni-channel TV. The relationship began in 2015 and will continue on for the next several years, marking nearly a decade of innovation in streaming monetisation. Yospace has helped DirecTV Advertising to substantially grow its digital video advertising […]
Over a dozen FMCG advertisers are now part of the trial of ITV’s new Retail Media solution, Matchmaker, launched in partnership with two of the UK’s largest retailers in November 2022. Matchmaker enables FMCGs who supply Boots and Tesco to enhance their VoD targeting by activating category shopper audiences on ITVX using their loyalty card […]
smartclip, the adtech development unit of RTL Group, has announced the launch of the programmatic linear TV ad break replacement — the technical implementation of programmatic buying for TV spots within the linear TV ad break. The new feature can replace the full ad break or single spots via Addressable TV, based on the European-wide […]
India’s vernacular gaming platform, WinZO, has launched a new campaign to highlight the social gaming capabilities of its app. Titled ‘Khiladi ho? Khiladi chahiye?’ (Are you a game player? Do you need an opponent?), the campaign began during the current season of IPL 2023. The campaign is a humorous take on how people in India […]