The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4 per cent to reach a total of £29.7 billion (€35.6bn). The findings upgrade October’s projection for 2021 (+24.8 per cent) by 1.6 percentage points, equating […]
Integral Ad Science (IAS), a global player in digital media quality, has expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers hadvanced, live insights on media quality. Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject […]
Frequence, a specialist in advertising sales automation and workflow software, has announced the launch of a new suite of features that enable television advertising companies to sell and report their owned-and-operated linear TV inventory in one comprehensive dashboard with the same analytics and granular data as their digital campaigns. “In recent years, media companies selling […]
Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]
McVitie’s has announced their biggest ever marketing initiative to date by joining forces with ITV’s Britain’s Got Talent as the new headline sponsor of the entertainment talent show for 2022. The brand has collaborated closely with Britain’s Got Talent to roll out a fully-fledged 360-degree marketing plan across TV, digital and social media comms, bespoke […]
Irdeto, a specialist in digital platform cybersecurity, has announced the launch of Irdeto Server Side Ad Insertion (SSAI). This new solution maximizes addressable live ad inventory of OTT video at scale while delivering a seamless ‘TV-like’ viewing experience. It integrates with any ad server or an existing CSAI solution to deliver targeted and personalized ads […]
Enensys Technologies, a provider of media delivery solutions, has announced a major update of its AdsReach Regional solution, enabling local ad insertion for linear TV broadcast networks.Mainly targeting DTT operators using statistical multiplexing (STATMUX) in their broadcast chain, this new update provides Variable Bitrate (VBR) insertion guaranteeing that viewers do not see quality changes when […]
Brand analytics platform Upwave has launched its new platform feature Customer Forecast, designed to give brand marketers a comprehensive reporting metric to understand which media tactics are driving future customer growth and identify long-term media efficiencies. Customer Forecast is validated by actual sales data, without relying on short-term metrics such as Multi-Touch Attribution or Sales […]
LoopMe, a brand-focused mobile advertising platform, has announced Mayfair Equity Partners, a tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million (€87.3m) for full year 2021, having achieved revenue growth of c.50 per cent p.a. over the past three years, with the majority of revenues […]
605, a global player in television and cross-platform measurement, analytics, and attribution, and Deloitte Digital, the experience consultancy, have announced a collaboration that they say will accelerate time-to-market for 605’s newest product, 605 EXCHAN6E. The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side. […]