Despite the Hollywood strikes, the volume of shows produced during the ‘Peak TV’ years has left viewers with an embarrassment of riches. Data from Hub’s annual Conquering Content study suggests expanded licensing is still providing viewers with a steady stream of new things to watch. Key findings from the research include: Viewers may be noticing […]

UK television audience measurement service Barb has upgraded its Advanced Campaign Hub (ACH) to enable advertiser and media agency users to plan genre-based campaigns and sponsorships on BVoD services. ACH users can now use the following top-level genres to plan their BVoD campaigns and sponsorships: entertainment, music, reality, sport, news, film, drama, lifestyle and documentary. […]