Adlook, the self-driving, AI-powered, outcomes-focused brand growth platform, has announced its integration with smartclip, RTL Group’s adtech business and a provider of adtech solutions across Europe. This cooperation enables advertisers and agencies partnering with Adlook to activate campaigns across smartclip’s Connected TV (CTV), Addressable TV (ATV), and digital video inventory in Europe. By combining Adlook’s […]
Adlook, the media tech company specialising in AI-powered advertising solutions, has partnered with Lumen Research, a player in attention measurement and optimisation, to elevate the way brands capture and sustain consumer attention. This collaboration integrates Lumen’s advanced eye-tracking technology and predictive analytics into Adlook’s proprietary Deep Learning Algorithm, refining how advertisers optimise campaigns—especially in Connected […]
Adlook, a brand growth platform and a RTB House Group company, is teaming up with FreeWheel, the technology platform for the premium video advertising industry, to grant marketers access to top-tier Connected TV (CTV) and Online Video (OLV) inventory. Through combining Adlook’s Deep Learning bidder with FreeWheel’s premium supply, marketers can streamline campaign efficiency and […]
Adlook, an advertising technology company that drives sustainable brand growth, has announced it is extending its sustainability-focused GreenPath solution to digital video inventory (desktop, mobile and CTV). This expansion will allow advertisers to leverage the sustainability and performance benefits of GreenPath for the entirety of their campaigns, including video. GreenPath revolutionises adtech by providing advertisers […]