AdImpact, an advertising intelligence and analytics firm, has released its inaugural local CTV ad trends report. The report analysed over 51,1000 local CTV advertisers across 210 US television markets throughout 2025. Market Impressions Markets outside of the top 50 delivered a 52.5 per cent share of local CTV impressions, while accounting for 33 per cent […]
Q2 2025 brought a number of notable television events to US audiences, such as the March Madness finals and The Masters. The TV political ad landscape also warmed up, as the Wisconsin Supreme Court race and the New Jersey gubernatorial primary captured major ad dollars. While linear TV remained the dominant viewing platform for these […]
AdImpact, the advertising intelligence company, has announced the integration of Comcast Technology Solutions’ (CTS) creative management platform, AdFusion, into its data-driven political media buying solution, Potomac. The joint solution enables political advertisers and agencies using Potomac to streamline complex workflows – from media planning and buying to traffic management, content delivery and reconciliation. “Thanks to […]
AdImpact, a leading advertising intelligence company, has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. Joining AdImpact with deep sales expertise in the advertising and marketing industries, Herber will be responsible for shaping the company’s strategic partnerships blueprint and driving revenue […]
Advertising intelligence company AdImpact has launched an industry-wide TV intelligence platform, building off the foundation established by AdImpact’s political advertising intelligence, that brings broadcast, cable and CTV advertising and market intelligence at the local level to advertisers across industries. Given the increasing fragmentation of the television industry with the proliferation of CTV, advertisers and media […]
AdImpact, the advertising intelligence company analysed ad impressions for US streaming platform providers from Q1 2023 through Q1 2024 to understand the advertising marketplace for streaming platforms in advance of the 2024 Upfronts, providing marketers a view into the performance of potential streaming partners. The report found that Paramount+ had the highest amount of overall […]
Yahoo has announced a partnership with AdImpact, the ad intelligence SaaS company. This partnership aims to offer better targeting and differentiated political viewership audiences for activation across local and national campaigns in the US this election year. With competitive races up and down the ballot, political campaigns across federal, statewide, and local elections need efficient […]
pureIntegration, an IT and Ad Tech consultancy and software solutions provider, has launched a new SaaS offering that automates the classification and compliance review process for video advertising content. The cloud-based application, ContentCheck, combines pureIntegration’s Ad Tech industry expertise and AI technologies to automate the political ad content review process to analyse and report on […]
Adimpact, the ad intelligence SaaS company, has extended its existing partnership for two additional years with TelevisaUnivision, the Spanish-language media and content company. The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact. This marks AdImpact’s eighth year as a partner with TelevisaUnivision, which is licensed to use AdImpact’s tools for […]
Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]