Streaming usage appeared to begin its summer ascent in May 2026 as US audiences’ time spent streaming increased to 48.6 per cent of total TV watch-time (+1.0 pt.), according to Nielsen’s latest The Gauge and Media Distributor Gauge reports. Additionally, overall TV usage exhibited a notably smaller monthly decrease compared to previous April-to-May transitions, declining […]
A study conducted by Forrester Consulting on behalf of Smartly surveyed 620 marketing and advertising decision-makers responsible for CTV strategy across the UK, US and Germany to better understand what prevents brands from bringing the speed, testing and optimisation common in paid social to connected TV. The research suggests that while CTV has matured as […]
Narrative Entertainment, which owns Great!, has announced a media partnership with the National Crime Agency (NCA) that its marketing director has described as the first of its kind, gifting linear airtime and unsold FAST advertising inventory to a law enforcement body. The tie-up sees Great!’s romance channel donate peak-time broadcast slots across Freeview, Sky and […]
As pubs and bars prepare for the new Premier League season, live football continues to demonstrate its power to bring fans together and transform hospitality venues into thriving destinations. The 2025/26 season was Sky Sports’ most watched Premier League season ever, with total Premier League viewing up 25 per cent year on year. Last season, […]
Canal+, the BLIC, the first signatories among BLOC members (the SRF, the SPI, the UPC, DIRE, the SDI and Animfrance) and the ARP have signed a new agreement, with a five-year term, aimed at sustainably preserving cinema’s place at the heart of the French cultural model. The agreement, which applies to Canal+ and CINÉ+ OCS, […]
Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how US viewers discover and watch content, reports Hub Entertainment. Soon, asking “What good TV shows are you watching?” may be less relevant than asking, “What TV set do you own?” Whether a household owns a Samsung, LG, Roku […]
Incoming Apple, CEO John Ternus, says he is committed to building on the company’s momentum in the entertainment business when he takes the helm from Tim Cook on September 1st. Apple began offering original TV series and films through the Apple TV streaming app in 2019 and has found success with 2022 Best Picture winner […]
Prime Video is expanding add-on subscriptions to Denmark, Norway and Switzerland. Customers in these countries can now subscribe to a range of streaming services directly within the Prime Video app. Available services vary by country, with a selection at launch including HBO Max, SkyShowtime, Apple TV, MGM+, Lionsgate+, MUBI, Hayu, Crunchyroll, Universal+ and BritBox. All […]
Ofcom has launched a consultation on its provisional views on a set of commercial offers that Openreach intends to introduce. “As Openreach has significant market power, it must give Ofcom and the wider industry advance notice before introducing certain types of commercial offers,” noted the media regulator. In June, Openreach notified Ofcom of its intention […]
ShowHeroes and Whale TV have announced a partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the flexibility of […]
Encompass Digital Media has been selected by Channel 4, the UK public service broadcasters, to deliver managed linear playout services as part of a new multi-year agreement. The announcement follows a procurement and evaluation process carried out by Channel 4 ahead of the service’s launch in 2027. Under the agreement, Encompass will partner with Channel […]
The FCC’s upper C-band compensation payments targeted to SES, Eutelsat and Telesat, at an overall $6.3 billion (€5.5bn), sound impressive. However, the total is dependent on the frequencies controlled by the three satellite operators being cleared on schedule. The FCC’s statement said: “Today we take a major step towards securing American’s wireless future and the […]
Comcast has decided to unpack itself while at the same time trying to bag ITV broadcasting through Sky. In the meantime, Fox has bagged Roku, at which Netflix looked but decided to keep its checkout basket empty. Just as well, since the rumours have already started that the streamer will now bid for the newly […]