Comscore, a partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, have announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for US local audience measurement currency, beginning in its Southeast region. “The industry is ripe to move past traditional […]
Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]
UK broadcast regulator Ofcom is launching a full competition assessment into the BBC’s proposal to launch BBC Three as a television channel. Its job, as required by the Charter and Agreement, is to ensure that any change the BBC wishes to make to its publicly-funded TV, radio and online services does not give it an […]
Multiplay telco Altice USA has unveiled Optimum Stream and Suddenlink Stream, a new 4K streaming device available to the company’s broadband-only customers. Powered by Android TV OS, the new streaming experience provides what the operator says is a best-in-class and user-friendly solution for broadband-only customers to have access to a wide variety of video content, […]
ProSiebenSat.1 Group recorded a strong recovery in the second quarter of 2021 compared to the pandemic impacted previous-year quarter. Following this substantial and profitable growth, the Group also again increases its outlook for financial year 2021. On the basis of preliminary and unaudited figures, Group revenues rose by 47 per cent to around €1,045 million […]
The NBA has announced a multiyear broadcast partnership expansion with DAZN, the OTT sports subscription service. The deal will provide basketball fans in Austria, Germany and Switzerland with even more access to NBA games and content; The expanded partnership now features NBA TV, the league’s 24-hour-a-day channel featuring live and archive NBA games every week, […]
NBCUniversal and Roku are partnering to bring an all-new, immersive Olympic experience to streamers on the Roku platform in the US. The initiative makes it easy for users to access Olympic coverage and Olympics-related entertainment on supported Roku devices and Roku TV models. Roku is creating easy access to NBCU’s 5,500 hours of streaming coverage […]
The Delhi High Court has restrained the unauthorised broadcast of the Tokyo Olympics by rogue websites, multi-system operators and local cable operators in India. The court has directed ISPs to block access to these websites illegally broadcasting the games on their platforms and also asked the Central government to issue necessary directions/notifications calling upon various […]
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has published the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV […]
Content discovery and viewer insight solutions provider ThinkAnalytics and entertainment metadata and content services specialist Gracenote are enabling TV providers to improve personalised video search and recommendations through a new solution that builds on each company’s core expertise. ThinkAnalytics’ powerful Personalized Images content recommendations algorithm built on advanced AI techniques and data science is integrated […]