Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
In an attempt to boost pay-TV football subscribers in Spain, Movistar and Orange are giving away incentives including smart TVs, mobile phones and huge discounts. Movistar is offering the choice of a free smart TV or smartphone to those subscribers paying for a convergent package. The operator needs to recoup the €900 million it paid […]
Curiosity, the global factual media company, and fuboTV, the US sports-first live TV streaming platform, have announced a multi-year distribution partnership. Through the agreement, the linear channel, Curiosity Channel, will launch immediately for fuboTV viewers in the US, and the Curiosity tream VoD service will roll out for viewers in both the US and Canada […]
As streaming services seek to create content which has international appeal, research from Kantar has compared UK adults’ genre preferences against global audiences. Among the findings uncovered: Brits enjoy being kept on the edge of their seats, citing drama as their TV genre of interest, much more than the global average (55 per cent vs […]
Disney Media & Entertainment Distribution and Mediacom Communications Corporation have announced a new comprehensive agreement to continue to deliver Disney’s line-up of sports, news, kids, family and general entertainment content to Mediacom customers in the US. As part of the distribution agreement, Mediacom will now offer the ACC Network to its subscriber base, allowing fans […]
Channel 5 is committing an annual seven-figure sum towards a dedicated training fund in order to boost industry learning and development. Production companies can submit applications to the fund for their employees and freelancers working on Channel 5 programming, at any stage during a contracted production. Production companies can choose the course topics and which […]
In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
Eleven will continue to bring Serie A exclusively to fans in Belgium until 2023/24, following the completion of a new three-year deal. The agreement was brokered by Infront, Serie A’s exclusive international media rights partner. Eleven Belgium has been the home of Serie A since the platform’s launch in 2015 – bringing audiences comprehensive coverage […]
Following its recent acquisition of the AFC Champions League for the next eight seasons, the Asian Football Confederation (AFC) has announced sports streamer DAZN as the media rights partner in Japan for all major AFC national team and club competitions for the upcoming cycles in 2021-2024 and 2025 to 2028. The latest announcement will see […]
The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]