TiVo Research: Netflix not cannibalising traditional TV viewing
Findings from TiVo Research and Analytics (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and TV networks, suggest that subscribing to Netflix is not cannibalising the amount of linear television viewing in TiVo households. In May 2013, TRA – a subsidiary of DVR specialist TiVo – collected 9,956 responses from […]