Google, which is trying to figure out how to carry ads on its YouTube service without disaffecting viewers, has unveiled its InVideo advertising programme – a vehicle for potential advertisers to reach YouTube’s 130 million viewers. Trial sponsors include 20th Century Fox and Warner Music. Sponsors and video publishers apply to participate at through YouTube. […]

Aniboom, an Internet site for animators to create and share original clips, is launching its own channel on video site YouTube. A small start-up founded in Israel last year, Aniboom offers professional and amateur animators a place to showcase their clips and test their popularity with Web audiences. The company also provides tools for creating […]

Qualitative consumer research, conducted by Evolution Digital, a provider of integrated IP Hybrid devices and IP Video solutions for the global cable industry, shows that pay-TV subscribers are eager for a new way to have access to both traditional cable TV channels and popular OTT services, and want cable set-top box technology to simplify their […]