Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes. According to Hub Entertainment Research, as
AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia’s most progressive media advertising company, are teaming up to pilot what they say is the media industry’s first integrated programmatic private marketplace for television. The offering enables advertisers and agencies to perform targeted, data-driven, audience buying, and deliver real consumer led analytics and […]
The TV market in Western Europe in 2013 performed unevenly across countries, managing to grow by a mere +0.4 per cent and exceeding €95 billion, according to the annual report of Rome-based ITMedia Consulting. With economic slowdown and the absence of big TV events, advertising revenues declined by
Media protection and value-added service technology provider The Kudelski Group has sold the advertising business unit of its OpenTV subsidiary to media software and video infrastructure solutions specialist Imagine Communications. “With this transaction, the Kudelski Group continues to streamline its business portfolio as it increases focus and investment in its core business of content security […]
The Spanish Competition Authority, CNMC, has started legal proceedings against Mediaset Spain and Atresmedia for exceeding advertising limits and interrupting programmes with adverts to the detriment of viewers. Both groups face fines of up to €500,000 each one for breaking the TV law. The channels have 15 days to make allegations with the CNMC making […]
Youku Tudou, China’s leading Internet television company, and e-commerce specialist Alibaba Group are to work together to drive the adoption of big data in marketing in China. Alibaba Group’s online marketing technology platform, Alimama, will use its data and technology to support innovative online video marketing techniques, i.e. View and Buy developed by Youku, and […]
Advertising expenditure in the UK grew at its fastest rate in three years during the second quarter of 2014 according to data from the Advertising Association and Warc. The latest Advertising Association/Warc Expenditure Report – a definitive measure of advertising activity in the UK – showed adspend increasing at 8.5 per cent year-on-year to reach […]
Approximately 11.6 million Australian Internet users aged 15 to 65 have watched online video in the last six months. This represents a percentage of 83 per cent in 2014; an increase over 68 per cent in 2012. Frost & Sullivan’s latest report, Australian Online Video Market 2014 reveals that Australians aged 15 to 65 that […]
The Spanish TV advertising market has experienced an impressive growth of 9.9 per cent to September to €1.319 billion against €1.199bn for the same period last year. Combined, Mediaset, owner of Tele 5 and Cuatro among others, and Atresmedia, owner of Antena 3 and La Sexta among others, took 86.2 per cent of the TV […]
Internet ad revenues climbed to an first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue (IAB) Report, prepared by PwC US. This marks a 15 per cent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter 2014 Internet ad revenues rose to $11.7 billion, representing […]