Advanced Television

OTT

Netflix, Sony agree early US pay window deal

Netflix and Sony Pictures Entertainment (SPE) have agreed a multiyear, exclusive first pay window licensing deal in the US for theatrically released SPE feature films, beginning with their 2022 film slate. This new agreement builds upon Netflix’s pre-existing output deal with Sony Pictures Animation films to now include all SPE film labels and genres. Under […]

April 9, 2021

fuboTV acquires South American World Cup qualifiers

fuboTV, the US sports-first live TV streaming platform, has acquired the exclusive live streaming rights to the Qatar World Cup 2022 Qualifying matches of South American Football Confederation. fuboTV says the agreement, a partnership with the 10 South American teams’ rights holders, strengthens its position as a sports-first live TV streaming platform and its offering […]

April 9, 2021

Survey: Programmatic ads “thriving business model”

An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe. These are among the findings of

April 8, 2021

Research: Smart TVs in majority of US homes

Findings from Hub Entertainment Research’s third annual Connected Home report suggest that smart TVs are now in a large majority of US TV homes, and account for over half of all TV sets. As more Americans use smart TVs to stream, Hub asks whether the future is limited for the now-popular peripherals many use to […]

April 8, 2021

ScreenHits TV aggregator launched

A new TV Streaming App – ScreenHits TV – which combines a user’s TV streaming channels into one TV guide has launched on Apple iPads, Android TV, Chromecast and Fire Stick platforms. ScreenHits TV allows subscribers to integrate and manage many of the top TV/online streaming services, and users can also see what is trending; share […]

April 8, 2021By Colin Mann

Globo partners with Google Cloud

Brazilian media company Globo and infrastructure, platform capabilities and industry solutions provider Google Cloud have agreed a seven-year strategic partnership. The announcement aligns with Globo’s ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google’s experience in data management, […]

April 8, 2021

Samba TV partners with PubMatic

Samba TV, a global provider of omniscreen advertising and analytics, has announced a multi-market partnership with PubMatic, a sell-side platform for digital advertising. Samba TV’s first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the UK, Germany, […]

April 8, 2021

UK watchdog to boost online competition

A tough new UK regulator to help make sure tech giants such as Facebook and Google cannot exploit their market dominance to crowd out competition and stifle innovation online has launched. The Digital Markets Unit (DMU), based in the Competition and Markets Authority (CMA), will oversee plans to give consumers more choice and control over […]

April 7, 2021By Colin Mann

Consortium launches new US TV Data Initiative

Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]

April 7, 2021

Report: Global CTV impressions up 60% YoY

Innovid, the independent omni-channel advertising and analytics platform built for television, has published its Global Omni-Channel Benchmarks Report. The report reveals that in 2020, connected TV (CTV) accounted for 40 per cent of all video impressions, up from 31 per cent the year before, highlighting the significant consumer shift from linear to CTV during the […]

April 7, 2021