Europe’s commercial broadcasters have asked the European Parliament to ensure the proposed revision of the Audiovisual Media Services Directive be future proof and ensure fair competition. The call came as MEPs, Member State attachés and commercial broadcasters gathered in the European Parliament to focus on advertising as part of the ongoing EU revision. The Directive […]
Juniper Research has identified 2017 as the watershed year for eSports, or the competitive playing of video games at a professional level, forecasting that there will be over 190 millon unique viewers next year across mobile and online channels. The company argues that whilst to date revenues have largely been derived from subscriptions to online […]
Global advertising expenditure in social media will grow 72 per cent between 2016 and 2019, rising from $29 billion (€27bn) to $50 billion, according to Zenith’s Advertising Expenditure Forecasts. Social media advertising will account for 20 per cent of all internet advertising in 2019, up from 16 per cent in 2016. Social media advertising is […]
WPP’s media investment group GroupM has affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe see another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. Despite the overhang of uncertainty tied to outcomes […]
Christmas TV adverts may help brands receive a vast amount of YouTube views, but they have almost no impact on where the vast majority of consumers do their shopping. A survey of 11,500 consumers by shopping comparison website MoneySavingExpert.com has revealed that just 1 per cent said the adverts had a “big impact” on where […]
Buster the Boxer Dog has helped retail giant John Lewis regain its crown as king of the Christmas ad, according to a study by Opinium Research, who have once more analysed the nation’s favourite Christmas advertising campaigns. The John Lewis advert was deemed the most enjoyable by the vast majority (85 per cent) of the […]
Canal+ (Vivendi Group) has announced a strategic partnership with FreeWheel, a provider of premium ad management solutions for the world’s largest media and entertainment companies, to optimise and manage its advertising inventory across all screens. The partnership will enable Canal+’s sales house, Canal+ Régie, to integrate FreeWheel’s solutions to unify and manage its inventory to […]
Cisneros Interactive, a digital advertising division of Cisneros, has signed on to become the reseller partner for Facebook in four key Latin American markets: Bolivia, Ecuador, Paraguay, and Venezuela. Cisneros Interactive will hire local teams exclusively dedicated to servicing Facebook’s clients in these countries. “We are very exiting about this partnership with Facebook,” said Victor […]
IHS Markit has released updated findings from its annual European online advertising report. The online advertising market grew 13.4 per cent year-on-year from €16.4 billion to €18.6 billion in the first six months of 2016. “Strong economic growth in all the European Big Five for the first time since 2010 underpinned the surge in online […]
TF1 is France’s leading commercial channel, and is widely watched by Belgium’s French-speaking region with a 15.5 per cent market share. However, to date, TF1 gains very little – if any – advertising support from Belgium businesses. That is about to change, says Belgian daily Le Soir. The newspaper is reporting that TF1 is looking […]